从付费墙制度看传统媒体盈利模式
发布时间：2018-07-23 17:08
【摘要】：正中国的传统媒体如果在维持品牌优势的付费墙之外,能与社交网络所营造的平台型媒体有机结合,其势能必将可观。伴随着数字浪潮的到来,以网络为代表的新媒体对社会生产、生活方式的改变和重塑已经成了不争的事实。一度主导人们阅读习惯和认知习惯的传统大众媒体日渐式微。本文探究在平台型媒体蓬勃发展的今天,传统媒体付费墙制度与平台参与有机结合这一盈利模式的可行性。
[Abstract]:If the traditional media in China can combine with the platform media created by social network outside the paying wall of maintaining the brand advantage, its potential energy will be considerable. With the arrival of the digital wave, it has become an indisputable fact that the new media, represented by the network, have changed and reshaped the social production and lifestyle. The traditional mass media, which once dominated people's reading and cognitive habits, are declining. This paper explores the feasibility of the traditional media pay-wall system and the platform participation organically combining the profit model with the booming development of platform media today.
【作者单位】： 北京外国语大学国际新闻与传播学院;
【基金】：北京外国语大学基本科研业务费青年学术创新团队支持计划资助项目“社会化媒体环境下的国际传播策略与效果研究”(批准号:2017JT001)阶段性成果
【分类号】：G206-F
本文编号：2140075
[Abstract]:If the traditional media in China can combine with the platform media created by social network outside the paying wall of maintaining the brand advantage, its potential energy will be considerable. With the arrival of the digital wave, it has become an indisputable fact that the new media, represented by the network, have changed and reshaped the social production and lifestyle. The traditional mass media, which once dominated people's reading and cognitive habits, are declining. This paper explores the feasibility of the traditional media pay-wall system and the platform participation organically combining the profit model with the booming development of platform media today.
【作者单位】： 北京外国语大学国际新闻与传播学院;
【基金】：北京外国语大学基本科研业务费青年学术创新团队支持计划资助项目“社会化媒体环境下的国际传播策略与效果研究”(批准号:2017JT001)阶段性成果
【分类号】：G206-F
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，本文编号：2140075
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