电视媒体践行文化自信的历史使命与现实挑战
发布时间：2018-07-23 20:44
【摘要】：从历史使命的角度来看,电视媒体践行文化自信既要"承前启后",在依托优秀传统文化、寻找电视文化基因的同时,开掘当代文化价值,丰富电视文化内涵;又要"观照中外",在形成深植本土的电视文化气派的同时,激发融入世界的电视文化活力。从现实挑战的角度来看,目前电视媒体在践行文化自信的过程中不可避免地面临来自媒介技术迭代、观众需求多元化以及从业人员流失等多方面的问题。作为重要的文化传播平台,无论现在还是未来,电视媒体必须"坚定文化自信,始终植根民族文化,在传承发展中推陈出新"。
[Abstract]:From the perspective of historical mission, TV media should carry out cultural self-confidence by "connecting with the past and opening up the future", while relying on the excellent traditional culture to find out the genes of TV culture, excavating the value of contemporary culture and enriching the connotation of TV culture; At the same time, it should stimulate the vitality of TV culture that integrates into the world. From the point of view of realistic challenge, the TV media inevitably face many problems in the process of practicing cultural confidence, such as media technology iteration, the diversity of audience demand and the loss of employees. As an important cultural communication platform, no matter now or in the future, TV media must "strengthen cultural confidence, always take root in national culture, and bring forth new ideas in the process of inheritance and development".
【作者单位】： 北京信息科技大学公共管理与传媒学院;
【分类号】：G229.2
本文编号：2140587
[Abstract]:From the perspective of historical mission, TV media should carry out cultural self-confidence by "connecting with the past and opening up the future", while relying on the excellent traditional culture to find out the genes of TV culture, excavating the value of contemporary culture and enriching the connotation of TV culture; At the same time, it should stimulate the vitality of TV culture that integrates into the world. From the point of view of realistic challenge, the TV media inevitably face many problems in the process of practicing cultural confidence, such as media technology iteration, the diversity of audience demand and the loss of employees. As an important cultural communication platform, no matter now or in the future, TV media must "strengthen cultural confidence, always take root in national culture, and bring forth new ideas in the process of inheritance and development".
【作者单位】： 北京信息科技大学公共管理与传媒学院;
【分类号】：G229.2
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