Web2.0时代微博平台科学传播要素、特点与问题研究

发布时间：2018-07-23 21:10

【摘要】：伴随着科学技术的迅猛发展,以及整个社会日益智能化和科学化,科学传播为人类建构了一个科学技术的信息环境,处于该环境下的个体的生产生活每时每刻都受其影响。同时,Web2.0时代所提倡用户分享、信息聚合的互联网生态,为各类热点事件的发生发展提供了生态化的土壤。通过对2016年中诸多网络热点事件仔细分析可以总结得出,这些网络热点事件中很多都明示或暗示着科学知识或常识,如果能够通过深入研究网络热点事件科学传播的要素、过程与问题,形成对热点事件科学传播的科学认识,并进行正确的引导,不仅能够有效地破解该类事件盲目传播所造成的困局,还能够起到答疑解惑、提升全民科学素养的作用。本文以2016年度各类网络热点事件中的科学事件为例,通过对微博平台上科学传播相关数据的统计与梳理,并结合典型案例进行个案分析,试从传播学与科学传播理论角度,对网络热点事件科学传播的形态和要素进行分析。在Web2.0时代,相较于传统媒体单一链式的科普形态,当下微博生态内的科学传播呈现出完全不同的传播特点具体表现为去中心化的传播主体,多元化的传播内容,自主化的传播客体和广泛化的传播效果。通过对以上事件及要素的梳理分析,本研究认为当下的科学传播仍然存在许多缺陷与不足,如科学传播与热点事件联系模糊,科学传播主体忽视科学精神、缺乏人文关怀,科学传播真实信息与谣言、伪科学并存的情况。根据微博平台中科学传播存在的以上问题,本研究将在最后一章特提出可行性建议。
[Abstract]:With the rapid development of science and technology, as well as the whole society increasingly intelligent and scientific, science communication has constructed an information environment of science and technology for human beings, and the production and life of individuals in this environment are affected by it all the time. At the same time, the Internet ecology of user sharing and information aggregation advocated in the era of Web 2.0 provides an ecological soil for the occurrence and development of all kinds of hot events. Through a careful analysis of many network hot events in 2016, we can conclude that many of these network hot events express or imply scientific knowledge or common sense. If we can study the elements of scientific communication of network hot events in depth, The process and problems, forming a scientific understanding of the scientific communication of hot events and carrying out correct guidance, can not only effectively solve the difficulties caused by the blind communication of this kind of events, but also play a role in answering questions and solving questions. The role of raising the scientific literacy of the whole people. This paper takes the scientific events in all kinds of network hot events in 2016 as an example, through statistics and combing the related data of science communication on Weibo platform, and carries on the case analysis in combination with the typical case, tries from the communication science and the science communication theory angle, This paper analyzes the forms and elements of scientific communication of network hot events. In the era of Web2.0, compared with the traditional media with a single chain form of science popularization, the current scientific communication in Weibo ecology presents completely different characteristics of communication, which are characterized by decentralized communication subject and diversified communication content. Autonomous communication object and wide spread effect. Through combing and analyzing the above events and elements, this study thinks that there are still many defects and deficiencies in the current science communication, such as the vague connection between science communication and hot events, the scientific communication subject neglecting the scientific spirit, and the lack of humanistic care. Scientific dissemination of true information and rumors, pseudoscience co-exist. According to the above problems of science communication in Weibo platform, this study will put forward some feasible suggestions in the last chapter.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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