新媒体环境下公务员媒体应对能力研究

发布时间：2018-07-24 08:18

【摘要】：新闻媒体作为政府和社会公众之间相互沟通的重要桥梁和纽带,自古就和政治密不可分。传统媒体时代,媒体信息受到传播范围小、传播速率低、传播内容单一等因素的限制,社会公众在其中承担的角色仅仅是媒体信息的接收者,通过传统媒体实现的政民互动、反馈沟通、社会监督往往收效甚微。而随着以互联网技术和移动通讯技术为主要载体的新媒体蓬勃发展,我国社会逐步进入“大众记者”时代,人人都可以通过新媒体方便、自由地表达利益诉求,维护自身权利,公民参与社会监督和社会管理的积极性大幅提高。因此,我国政治生态中媒体体系由传统媒体向新媒体发生了重大变革,对新媒体背景下公务员的媒体应对能力提出了新的要求。准确认识、有效运用、善于管理媒体是当前公务员应该具备的基本素质。为更好的研究当前我国公务员媒体应对能力的现状,在查阅相关文献,梳理国内外研究综述的基础上,结合我国近年来连续不断的公务员媒体应对失败案例,本文提出了新媒体背景下公务员媒体应对能力的具体内涵,并通过问卷调查及案例分析得出当前我国公务员群体正视媒体程度不够、运用媒体能力不足、善管媒体意识缺乏等问题,媒体应对能力十分欠缺。在最后,本文基于我国公务员媒体应对能力现状,从善知、善管、善用的角度对提升公务员媒体应对能力提出了合理的对策建议。
[Abstract]:As an important bridge and link between government and public, news media has been closely related to politics since ancient times. In the era of traditional media, media information is limited by such factors as small scope of communication, low speed of communication, single content and so on. The role of the public in it is only the receiver of media information and the interaction between the government and the people through the traditional media. Feedback communication, social supervision often has little effect. With the rapid development of new media with Internet technology and mobile communication technology as the main carrier, our society has gradually entered the era of "mass journalists". Everyone can express their interests freely and safeguard their rights through the new media. The enthusiasm of citizens to participate in social supervision and management has been greatly improved. Therefore, the media system in the political ecology of our country has changed greatly from the traditional media to the new media, and put forward new requirements for the media coping ability of the civil servants under the new media background. Accurate understanding, effective use, good management of the media is the current civil servants should have the basic quality. In order to better study the current situation of Chinese civil service media coping ability, on the basis of consulting relevant literature, combing the domestic and foreign research review, combined with the continuous civil service media response failure cases in recent years, This paper puts forward the concrete connotation of the media coping ability of the civil servants under the new media background, and through the questionnaire survey and the case analysis, draws the conclusion that the current civil servant groups in our country face up to the media degree not enough, the use media ability is insufficient. Good management of media awareness and other issues, media coping ability is very inadequate. Finally, based on the current situation of media coping ability of civil servants in China, this paper puts forward some reasonable countermeasures and suggestions to improve the coping ability of civil servants from the perspective of good knowledge, good management and good use.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D630.3;G206

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