网络秀场直播用户的心理探析
发布时间：2018-07-29 11:55
【摘要】：正近年来,网络直播平台迅猛发展,手机直播APP呈井喷之势。其中,聚集了众多帅哥美女、草根偶像、才艺达人的秀场类直播尤其受到年轻人追捧,用户数量大、黏性高。用户通过购买虚拟礼物赠送主播,创造了网络直播的"吸金神话"。"使用与满足"理论认为,受众是有特定"需求"的人,
[Abstract]:In recent years, the rapid development of webcast platform, mobile phone live APP blowout trend. Among them, gathered a large number of handsome girls, grassroots idols, talent show class live especially by young people in pursuit, large number of users, high viscosity. Users buy virtual gifts to give away anchors, creating a "gold-sucking myth" that is broadcast live online. The theory of using and satisfying is that the audience is a person with a particular "need".
【作者单位】： 武汉体育学院新闻传播学院;
【分类号】：G206
本文编号：2152602
[Abstract]:In recent years, the rapid development of webcast platform, mobile phone live APP blowout trend. Among them, gathered a large number of handsome girls, grassroots idols, talent show class live especially by young people in pursuit, large number of users, high viscosity. Users buy virtual gifts to give away anchors, creating a "gold-sucking myth" that is broadcast live online. The theory of using and satisfying is that the audience is a person with a particular "need".
【作者单位】： 武汉体育学院新闻传播学院;
【分类号】：G206
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，本文编号：2152602
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