“集成中心”改变了什么——以温州都市报全媒体为例
发布时间：2018-07-29 12:07
【摘要】：正温州都市报"集成中心"这个核心引擎,校正了温都网、掌上温州APP、温都微信和温都微博四大"齿轮"的啮合,串联了全天候媒体内容生产"传送",衍生了多种传播形态贯通规程的"流水线"。媒体融合是一场革命性的"基因工程",而地方性都市类媒体转型的最大误区,往往是把"嫁接"当"重组",其结果则不免倾其心力搭了台,到头来难以有板有眼地唱开戏。温州都市报(以下简称"温都")的转型探索旨在避开这一误区,组建一个实用且有效的融合
[Abstract]:The core engine of "Integrated Center" of Wenzhou Metropolis Daily corrects the engagement of the four "gears" of Wen du net, Wenzhou app, Wen du WeChat and Wen du Weibo. Series of all-weather media content production "transfer", derived from a variety of transmission patterns through the rules "pipeline." Media fusion is a revolutionary "genetic engineering", and the biggest misunderstanding in the transformation of local urban media is often "grafting" as "reorganization", the result of which is inevitably set up with its heart, and in the end, it is difficult to make a performance. The transformation of Wenzhou Metropolis Daily (hereinafter referred to as "Wen du") aims to avoid this misunderstanding and set up a practical and effective integration.
【作者单位】： 温州都市报;
【分类号】：G216.2
[Abstract]:The core engine of "Integrated Center" of Wenzhou Metropolis Daily corrects the engagement of the four "gears" of Wen du net, Wenzhou app, Wen du WeChat and Wen du Weibo. Series of all-weather media content production "transfer", derived from a variety of transmission patterns through the rules "pipeline." Media fusion is a revolutionary "genetic engineering", and the biggest misunderstanding in the transformation of local urban media is often "grafting" as "reorganization", the result of which is inevitably set up with its heart, and in the end, it is difficult to make a performance. The transformation of Wenzhou Metropolis Daily (hereinafter referred to as "Wen du") aims to avoid this misunderstanding and set up a practical and effective integration.
【作者单位】： 温州都市报;
【分类号】：G216.2
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