网络人际传播场景中的表情图像研究

发布时间：2018-07-29 12:49

【摘要】：网络人际传播是通过计算机和互联网,个体为交流信息而进行的非面对面的传播活动。随着社交网络的兴起,当前网络人际传播场景也出现了新的趋势:场景组织走向主观化;场景开始满足人类需求。同时,场景中的公共领域与私人.领域相互交错;从参与人群上看,场景走向分众化和小众化;从经营层面上看,场景走向垂直化;从个人交际角度看,场景走向熟人化和私密化。在这些趋势中,具有技术与文化双重属性的图像发挥了重要的作用。它既可以搭建"线上"场景又可以联通"线下"和"线上"场景。而图像中具有代表性的便是网络表情,它既是网络人际传播"场景化"的产物,又参与了整个人际传播场景的构建。作为一种视觉非语言符号,网络表情中存在着双重符号系统。其中,以Doge、"友谊的小船说翻就翻"、"蓝瘦香菇"等为代表的"网友自制表情"是网络表情发展的最新阶段。在其传播过程中,意见领袖和群体模仿是其中最为关键的两个因素。网络表情流行的背后,从表情角度来看是"迷因"的自我繁殖与演化;作为强势迷因的"网络表情"具备自我复制的特性,在同化、记忆、表达和传播各个阶段需要具备相应的条件才可促成其大范围的传播。从使用人群角度来看,在人们的参与中"网络表情"脱离了工具性的属性,走向了狂欢化和娱乐化;表情图像成为了一种构建身份认同的重要载体,成为区分"我们"和"他们"的界线;同时,网络表情的流行过程也是年轻一代在网络场景中争夺话语,表达自我,反抗现实的过程。
[Abstract]:Network interpersonal communication is a non-face-to-face communication activity through computer and Internet. With the rise of social network, there is also a new trend in the network interpersonal communication scene: the scene organization is subjective; the scene begins to meet the human needs. At the same time, the scene in the public domain and private. From the perspective of the participants, the scene moves towards the focus and the minority; from the management level, the scene becomes vertical; from the perspective of personal communication, the scene moves towards acquaintance and privacy. In these trends, images with dual attributes of technology and culture play an important role. It can set up "online" scene as well as "offline" and "online" scene. The representative image is the network expression, which is not only the product of "scene" of network interpersonal communication, but also participate in the construction of the whole scene of interpersonal communication. As a kind of visual non-verbal symbol, there is a double symbol system in the network expression. Among them, such as Doge, "friendship of the boat said turn over", "unhappy want to cry" as the representative of "self-made expression" is the latest stage of the development of Internet expression. In the process of communication, opinion leaders and group imitation are the two most important factors. Behind the popularity of Internet expressions is the self-reproduction and evolution of memes from the expression point of view; as strong memes, "Internet expressions" have the characteristics of self-reproduction, assimilation, memory, Each stage of expression and communication needs corresponding conditions to promote its wide spread. From the point of view of the user crowd, the "network expression" deviates from the instrumental attribute and moves towards carnival and entertainment in the process of people's participation, and the expression image has become an important carrier for building identity. At the same time, the popular process of internet expression is also the process of young generation fighting for words, expressing themselves and resisting reality in the network scene.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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