用互联网思维指导内容生产——“煎饼姐”报道的样本意义
发布时间：2018-08-03 21:21
【摘要】：正最早提出“互联网思维”一词的是百度公司创始人李彦宏。相对于工业化思维,互联网思维强调用户至上、以用户体验为中心,强调零距离、去中心化,强调实时互动、参与、分享。具体到媒体内容生产上,体现为“终端随人走,信息围人转”,围绕受众信息需求、心理需求做文章。2016年12月15日至24日,《楚天都市报》及其新媒体用互联网思维指导内容生产,推出“小小煎饼摊撑起一个家”系列报道。这组由图、文、视频等形式组
[Abstract]:Is the first to put forward the word "Internet thinking" is Baidu founder Li Yanhong. Compared with industrialized thinking, Internet thinking emphasizes user first, user experience as the center, zero distance, decentralization, real-time interaction, participation and sharing. Specifically to the production of media content, embodied as "terminal with people, information around people turn", around the audience information needs, Psychological needs. From December 15 to 24, 2016, Chutian Metropolis Daily and its new media used Internet thinking to guide content production and launch a series of reports on "small pancakes stand up a home". This group is composed of graphs, articles, videos, etc.
【作者单位】： 湖北日报传媒集团;《楚天都市报》;
【分类号】：G212
本文编号：2163028
[Abstract]:Is the first to put forward the word "Internet thinking" is Baidu founder Li Yanhong. Compared with industrialized thinking, Internet thinking emphasizes user first, user experience as the center, zero distance, decentralization, real-time interaction, participation and sharing. Specifically to the production of media content, embodied as "terminal with people, information around people turn", around the audience information needs, Psychological needs. From December 15 to 24, 2016, Chutian Metropolis Daily and its new media used Internet thinking to guide content production and launch a series of reports on "small pancakes stand up a home". This group is composed of graphs, articles, videos, etc.
【作者单位】： 湖北日报传媒集团;《楚天都市报》;
【分类号】：G212
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