基于框架搭桥理论的央视《读书》栏目分析
发布时间：2018-08-12 17:02
【摘要】：在新媒体时代,电视读书栏目应当通过大数据、社会调查及时了解受众阅读心理,通过语境、选题、主体、平台的搭桥缩短与受众的距离,满足受众的使用需求,实现传受方框架整合,生产出富有影响力、受众喜闻乐见的读书节目,以提高全民族思想道德和文化素质。
[Abstract]:In the new media era, the TV reading column should understand the audience's reading psychology through big data, social survey, shorten the distance with the audience through context, topic selection, subject, platform and meet the needs of the audience. In order to improve the ideological, moral and cultural quality of the whole nation, we can achieve the integration of transmission and reception, and produce the reading program which is full of influence and popular with the audience.
【作者单位】： 大理大学文学院;
【分类号】：G222
，
本文编号：2179698
[Abstract]:In the new media era, the TV reading column should understand the audience's reading psychology through big data, social survey, shorten the distance with the audience through context, topic selection, subject, platform and meet the needs of the audience. In order to improve the ideological, moral and cultural quality of the whole nation, we can achieve the integration of transmission and reception, and produce the reading program which is full of influence and popular with the audience.
【作者单位】： 大理大学文学院;
【分类号】：G222
，
本文编号：2179698
本文链接：https://www.wllwen.com/xinwenchuanbolunwen/2179698.html
