4K超高清电视节目运营模式现状研究
发布时间：2018-08-16 15:25
【摘要】：正随着技术进步与网络融合的加深,广播电视、互联网、通讯服务等行业边界进一步模糊。电视的超高清时代不再是广电行业内部的单一变革,视频网站、电信运营商、终端制造商等纷纷参与到超高清电视产业中来,并积极向产业链上下游延伸,呈现出了多主体、多样化的运营模式。一、4K超高清电视的运营模式视频网站付费点播、IPTV点播、传统广播电视频道以及内容与终端组合模式是目前4K业务的几种主要运营模式。
[Abstract]:With the deepening of technological progress and network integration, the boundaries of broadcasting, television, Internet, communication services and other industries are further blurred. The era of UHD TV is no longer a single change within the radio and television industry. Video websites, telecom operators, terminal manufacturers and so on participate in the UHD TV industry one after another, and actively extend to the upstream and downstream of the industrial chain. Diversified modes of operation. The operating Mode of 4K Ultra HD TV: video website pays for IPTV on demand, traditional broadcast and TV channel and content and terminal combination mode are the main operation modes of 4K service at present.
【作者单位】： 上海交通大学媒体与设计学院;上海文化广播影视集团有限公司;
本文编号：2186388
[Abstract]:With the deepening of technological progress and network integration, the boundaries of broadcasting, television, Internet, communication services and other industries are further blurred. The era of UHD TV is no longer a single change within the radio and television industry. Video websites, telecom operators, terminal manufacturers and so on participate in the UHD TV industry one after another, and actively extend to the upstream and downstream of the industrial chain. Diversified modes of operation. The operating Mode of 4K Ultra HD TV: video website pays for IPTV on demand, traditional broadcast and TV channel and content and terminal combination mode are the main operation modes of 4K service at present.
【作者单位】： 上海交通大学媒体与设计学院;上海文化广播影视集团有限公司;
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