新媒体环境下突发事件网络舆情信息传播及实证研究——以新浪微博“南海仲裁案”话题为例

发布时间：2018-08-17 15:03

【摘要】：[目的/意义]新媒体环境下突发事件网络舆情信息传播成为当前政府和行业机构面临的新问题。对移动环境下网络舆情信息传播进行研究,有助于深入剖析网络舆情传播规律。[方法/过程]根据新媒体环境下突发事件网络舆情信息传播特征在各个阶段的变化建立舆情传播模型,以新浪微博热点话题"南海仲裁案"为数据源,获取47749条网络舆情信息,使用Java编程方式接入新浪网获取微博数据,通过Matlab软件对移动端和非移动端突发事件网络舆情演化规律、预警规律、演化模型及用户工具端使用规律进行分析。[结果/结论]数据结果表明,移动端的突发事件网络舆情信息传播比非移动端传播速度更快、传播程度更深、传播范围更广。文章的研究对相关舆情监管部门进行新媒体环境下突发事件的网络舆情监管及舆情控制具有一定的指导和帮助作用。
[Abstract]:Objective / significance: under the new media environment, network public opinion information dissemination of unexpected events has become a new problem that the government and industry organizations are facing. The research of network public opinion information dissemination in mobile environment is helpful to analyze the law of network public opinion communication. [method / process] according to the change of the characteristics of network public opinion information dissemination in every stage under the new media environment, the model of public opinion communication was established. The hot topic of Sina Weibo, "the South China Sea Arbitration case", was used as the data source. 47749 pieces of network public opinion information are obtained, and Weibo data are accessed to Sina.com by using Java programming method. The law of network public opinion evolution and early warning of unexpected events in mobile and non-mobile terminal are analyzed by Matlab software. The evolutionary model and the rules of user tool end use are analyzed. [results / conclusion] the results show that the mobile side of the emergency network public opinion information transmission faster than the non-mobile end, the extent of transmission is deeper, the spread of a wider range. The research of this paper can guide and help the supervision and control of network public opinion in the new media environment.
【作者单位】：吉林大学管理学院;
【基金】：国家自然科学基金面上项目“信息生态视角下新媒体信息消费行为机理及服务模式创新研究”(项目编号:71673108) 吉林大学高峰学科(群)建设项目的研究成果之一
【分类号】：G206

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