中国电视节目研发模式与创新路径研究
发布时间：2018-08-18 19:33
【摘要】：节目研发是中国电视供给侧改革的重要抓手,是中国电视传播保持生机、活力和竞争力的有力保障。基于主体视角,中国电视节目研发可以划分为"封闭—改良—维持""融合—组合—拓展"和"开放—创新—扩散"三种模式。针对中国当下的管理体制和市场环境,"融合—组合—拓展"是与中国电视整体发展阶段和水平相适应的研发模式。为了促进这一研发模式的推广和运用,中国电视需要在体制、机制、产业和市场四个方面进行创新,以推动电视产业的转型升级,实现中国电视由中国制造向中国创造的历史转型。
[Abstract]:Program R & D is an important grasp of China's TV supply-side reform, and a strong guarantee for the vitality, vitality and competitiveness of Chinese TV transmission. Based on the subject perspective, the research and development of TV programs in China can be divided into three models: "closed-improved-maintained", "fusing-combinatorial-expanding" and "open-innovation-diffusion". In view of the current management system and market environment in China, "amalgamation-combination-expansion" is a research and development model adapted to the overall development stage and level of Chinese TV. In order to promote the promotion and application of this R & D model, Chinese TV needs to innovate in four aspects: system, mechanism, industry and market, in order to promote the transformation and upgrading of the TV industry. Realize the historical transition of Chinese TV from made in China to created in China.
【作者单位】： 中国社会科学院大学;
【分类号】：G222
，
本文编号：2190463
[Abstract]:Program R & D is an important grasp of China's TV supply-side reform, and a strong guarantee for the vitality, vitality and competitiveness of Chinese TV transmission. Based on the subject perspective, the research and development of TV programs in China can be divided into three models: "closed-improved-maintained", "fusing-combinatorial-expanding" and "open-innovation-diffusion". In view of the current management system and market environment in China, "amalgamation-combination-expansion" is a research and development model adapted to the overall development stage and level of Chinese TV. In order to promote the promotion and application of this R & D model, Chinese TV needs to innovate in four aspects: system, mechanism, industry and market, in order to promote the transformation and upgrading of the TV industry. Realize the historical transition of Chinese TV from made in China to created in China.
【作者单位】： 中国社会科学院大学;
【分类号】：G222
，
本文编号：2190463
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