网络大V的话语权及其形成模式
发布时间：2018-08-19 20:06
【摘要】：网络大V作为互联网上的意见领袖,成为网络话语权的重要代表,深刻地影响着网络舆论生态。随着互联网的发展,也出现了网络大V话语权更迭的现象。其产生形成有多种模式。这些模式主要包括通过构建专属话语体系、打造正面网络形象、管理平台推荐调控、整合各种媒体资源、借助受众思考让渡,以及利用网络社群特征等不同渠道,获得话语权。
[Abstract]:As the opinion leader on the Internet, Internet Big V has become an important representative of the right to speak on the Internet, which has a profound impact on the network public opinion ecology. Along with the development of the Internet, there is also the phenomenon of the change of the right of discourse in the network. There are many models for its formation. These models mainly include constructing the exclusive discourse system, creating a positive network image, managing platform recommendation and regulation, integrating all kinds of media resources, making use of the audience to think about the transfer, and using different channels such as the characteristics of the network community to gain the right to speak.
【作者单位】： 上海师范大学团委;
【分类号】：G206
本文编号：2192701
[Abstract]:As the opinion leader on the Internet, Internet Big V has become an important representative of the right to speak on the Internet, which has a profound impact on the network public opinion ecology. Along with the development of the Internet, there is also the phenomenon of the change of the right of discourse in the network. There are many models for its formation. These models mainly include constructing the exclusive discourse system, creating a positive network image, managing platform recommendation and regulation, integrating all kinds of media resources, making use of the audience to think about the transfer, and using different channels such as the characteristics of the network community to gain the right to speak.
【作者单位】： 上海师范大学团委;
【分类号】：G206
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