大视频时代谁能引领未来——基于“北京时间”实践的思考
发布时间：2018-08-25 13:36
【摘要】：本文以"北京时间"的实践为例,对移动互联时代视频媒体的发展路径作了梳理,认为主流媒体的视频制作应探索大视频风口的现象级模式,通过真实直播,呈现主流视频媒体的价值,利用新闻短视频,化娱乐工具为主流价值传播手段,同时跨越媒体界限,实现融合传播。
[Abstract]:Taking the practice of "Beijing time" as an example, this paper combs the development path of video media in the era of mobile interconnection, and holds that the video production of mainstream media should explore the phenomenal model of large video tuyere, and through the real live broadcast, Presenting the value of mainstream video media, using news short video, turning entertainment tools into mainstream value communication means, and crossing the media boundaries to achieve fusion communication.
【作者单位】： 北京时间新闻媒体有限公司;
【分类号】：G206
[Abstract]:Taking the practice of "Beijing time" as an example, this paper combs the development path of video media in the era of mobile interconnection, and holds that the video production of mainstream media should explore the phenomenal model of large video tuyere, and through the real live broadcast, Presenting the value of mainstream video media, using news short video, turning entertainment tools into mainstream value communication means, and crossing the media boundaries to achieve fusion communication.
【作者单位】： 北京时间新闻媒体有限公司;
【分类号】：G206
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