重建连接用户的能力,提高服务用户的水平——齐鲁晚报融媒报道中心的转型实践
发布时间：2018-08-26 07:53
【摘要】：正从纸媒到融媒,从大众到窄众,传媒业态的变化实际已经瓦解了我们引以为豪的传统内容生产和传播方式,在这种情况下,广泛地发展用户、黏合用户、分析用户,就变得尤为重要。从某种程度上说,当下纸媒所面临的核心问题,可以归结为一句话:重建连接用户的能力,提高服务用户的水平。齐鲁晚报融媒报道中心作为报社采编一线的融媒转型"先遣部队",正是以此为宗旨,着力围绕"内容""用户"和"平台"三个维度,对融媒转型的"局地突破"做了积极的探索。
[Abstract]:From paper to financial media, from mass to narrow media, the changes in media formats have actually disrupted the traditional methods of content production and dissemination that we are proud of. In this case, we have extensively developed users, integrated them, and analyzed users. It becomes even more important. To some extent, the core problem faced by current paper media can be summed up as one sentence: rebuild the ability to connect users and improve the level of service users. The Qilu Evening News media reporting center, as the "advance force" of the media transformation in the front line of newspaper collection and editing, focuses on the three dimensions of "content", "user" and "platform". This paper makes a positive exploration of the local breakthrough in the transformation of financial media.
【作者单位】： 齐鲁晚报融媒报道中心;
【分类号】：G212
[Abstract]:From paper to financial media, from mass to narrow media, the changes in media formats have actually disrupted the traditional methods of content production and dissemination that we are proud of. In this case, we have extensively developed users, integrated them, and analyzed users. It becomes even more important. To some extent, the core problem faced by current paper media can be summed up as one sentence: rebuild the ability to connect users and improve the level of service users. The Qilu Evening News media reporting center, as the "advance force" of the media transformation in the front line of newspaper collection and editing, focuses on the three dimensions of "content", "user" and "platform". This paper makes a positive exploration of the local breakthrough in the transformation of financial media.
【作者单位】： 齐鲁晚报融媒报道中心;
【分类号】：G212
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