从媒体人离职现象看我国媒介生态的变化

发布时间：2018-08-26 12:24

【摘要】：媒介生态学把媒介作为社会的一个子系统来定义,认为其构成要素之间、媒介与媒介之间、媒介与外部环境之间也存在着密切的互动关系并保持着某种和谐,并从政治、经济和社会组织等方面对媒体环境进行研究,强调其在社会,文化和心理的影响。媒介生态理论为认识新媒体以及新旧媒体的融合提供了一个全面又创新的视角。自互联网技术诞生并应用于传播领域开始,作为传统媒体稳定发展的传统媒介生态环境就逐步被打破,并进入一个动态的媒介生态环境。在这样一个瞬息万变的媒介生态环境下我国媒体界出现了媒体人集中离职、创业现象。在我国媒体转型期的特殊时期内,媒体人的集中离职、创业现象既潜在的体现着我国媒体的发展大趋势,同时也对我国媒介生态的变化产生着反作用。文章会从我国媒介生态的变迁入手,以其作为对我国媒体人离职创业现象研究的背景,对媒介生态理论的发展和我国媒介生态的变迁历史进行概括;继而会以我国媒体人在新媒体环境下集中离职、创业的现象为主轴,对媒体人离职的案例和数据进行分析,对媒体人创业的现状和前景进行多层次的探讨分析,总体把握我国媒体人离职、创业现象背后的原因以及可能的前景;最后再从现象回归到本质,就我国媒体人离职创业现象可能对目前的媒介生态产生的影响进行预设,对媒介生态影响的分析不仅从媒体人、传统媒体、新媒体等可实践落实的层面入手,也会从整体的技术、资源和竞争环境三方面总结,对与媒介发展息息相关的要素进行影响预设,提出媒体人的离职和创业对我国媒体界生态的改变做出的影响,从而为目前的媒体发展提供可参考的资料。
[Abstract]:Media ecology defines media as a subsystem of society, and considers that there is a close interaction and harmony between media and media, and between media and external environment. Economic and social organization studies the media environment, emphasizing its social, cultural and psychological impact. The theory of media ecology provides a comprehensive and innovative perspective for the understanding of new media and the integration of new and old media. Since the birth and application of Internet technology in the field of communication, as a stable development of traditional media, the traditional media ecological environment has been gradually broken, and into a dynamic media ecological environment. In such a rapidly changing media ecological environment, there is a phenomenon of mass turnover and entrepreneurship in the media circle in our country. In the special period of media transformation in our country, the phenomenon of the mass turnover of media personnel, the phenomenon of entrepreneurship not only reflects the development trend of Chinese media, but also has a negative effect on the change of media ecology in our country. The article will start with the change of media ecology in our country, take it as the background of the research on the phenomenon of media people leaving and start a business in our country, and generalize the development of media ecology theory and the history of the change of media ecology in our country. Then it will focus on the phenomenon of mass turnover and entrepreneurship in the new media environment in our country. It will analyze the cases and data of media turnover, and discuss and analyze the current situation and prospects of media entrepreneurs at various levels. In general, the reasons behind the phenomenon of media turnover, the reasons behind the entrepreneurial phenomenon and the possible prospects are grasped. Finally, from the phenomenon to the essence, the author presupposes the possible impact of the phenomenon on the current media ecology. The analysis of the ecological impact of media not only from the media people, traditional media, new media and other levels of practical implementation, but also from the overall technology, resources and competitive environment three aspects summarized. This paper presupposes the factors closely related to the development of the media, and puts forward the influence of the departure and entrepreneurship of the media personnel on the ecological change of the media community in China, thus providing reference materials for the current media development.
【学位授予单位】：长春理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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