电视文化类节目热播现象的传播学研究
发布时间：2018-08-30 14:42
【摘要】：随着新媒体的不断发展,传统电视节目也受到了时代的冲击,不断产生变革的需求。从传播学的角度看,近期以《见字如面》《朗读者》为代表的电视文化类节目的热播,与其立足新媒体的时代改革密不可分。具体表现为:构建了节目制作方、嘉宾和受众三位一体的传播主体,提升了节目传播的广度;在传播过程中充分利用节目制作方与受众、受众与受众之间的互动,加强了节目传播的深度;充分尊重受众接受分众化的时代发展趋势,使节目制作更加精确化、优良化。
[Abstract]:With the development of new media, traditional TV programs have been impacted by the times. From the point of view of communication, the recent popularity of TV cultural programs represented by "see characters" and "readers" is closely related to the reform of the era based on the new media. In the process of communication, the author makes full use of the interaction between the program producers and the audience, the audience and the audience, and constructs the communication body of the program producer, guest and audience as a whole, and promotes the breadth of the program communication. In the process of communication, it makes full use of the interaction between the program producer and the audience. It strengthens the depth of program dissemination, fully respects the trend of audience acceptance and diversity, and makes program making more accurate and excellent.
【作者单位】： 江汉大学人文学院;
【基金】：湖北省教育厅2017年度人文社会科学研究项目“传播学理论的‘受众意识’变迁及其对自媒体发展的影响研究”的成果,项目编号:17G062
【分类号】：G222
[Abstract]:With the development of new media, traditional TV programs have been impacted by the times. From the point of view of communication, the recent popularity of TV cultural programs represented by "see characters" and "readers" is closely related to the reform of the era based on the new media. In the process of communication, the author makes full use of the interaction between the program producers and the audience, the audience and the audience, and constructs the communication body of the program producer, guest and audience as a whole, and promotes the breadth of the program communication. In the process of communication, it makes full use of the interaction between the program producer and the audience. It strengthens the depth of program dissemination, fully respects the trend of audience acceptance and diversity, and makes program making more accurate and excellent.
【作者单位】： 江汉大学人文学院;
【基金】：湖北省教育厅2017年度人文社会科学研究项目“传播学理论的‘受众意识’变迁及其对自媒体发展的影响研究”的成果,项目编号:17G062
【分类号】：G222
【相似文献】
相关期刊论文 前10条
1 葛文军;电视精英文化类节目的发展空间[J];视听界;2002年02期
2 王碧琴;;论电视中的文化类节目[J];视听纵横;2004年03期
3 胡武生;;打造城市圈文化类品牌栏目[J];新闻前哨;2009年06期
4 高鑫;深沉的文化意蕴──1994年度“中国电视奖”社教节目文化类获奖节目述评[J];电视研究;1995年09期
5 关乃卓;;新形势下文化类节目的编导与制作[J];神州;2013年23期
6 朱爱武;王武荣;;关于电视文化类节目“叫好不叫座”的思考[J];电视研究;2006年06期
7 刘晓楠;;试析广电类文化节目的深度报道[J];东南传播;2006年12期
8 张红艳;;文化类节目的故事表达——《魅力运城》创作分析[J];当代电视;2010年03期
9 孙e，
本文编号：2213383
本文链接：https://www.wllwen.com/xinwenchuanbolunwen/2213383.html
