R工业传媒有限公司发展战略研究

发布时间：2018-09-05 15:32

【摘要】：在传统媒体与新媒体不断整合发展过程中,新的机遇与挑战的出现,促使新旧媒体的整合发展成为传统媒体向新媒体转型的发展方向。传统媒体非常重视在新媒体领域的发展,正在努力开发新媒体方面的新产品、建立新的营销模式等,并且给出期刊内容资源、出版许可资源和品牌、多年积淀下来的新媒体硬软件设施投入到公司改革中,只有通过这种方式,传统媒体才有可能做大做强自己的新媒体,尽快的实现向新媒体的转型,实现传统媒体与新媒体的平台、渠道、内容、经营等方面的融合发展。R工业传媒有限公司作为一家传统媒体企业,想要取得长远发展,并达到公司的预期目标,就要从企业战略的角度作为发展切入点,通过提高企业自身的竞争能力,把握住行业类工业期刊的未来发展趋势和经营环境变化,促进自身企业不断发展强大。本文通过对国内外相关战略理论的研究及分析,对R工业传媒有限公司的现状、市场变化环境和发展形势进行了分析。结合PEST分析、SWOT分析,对R工业传媒有限公司的发展战略做出选择,并给出相应的实施举措。在工业传媒行业内部,跟R工业传媒有限公司类似的企业,他们在这个机遇与挑战共存的环境里,都急需进行企业的改革和转型,都应通过企业战略研究,适应竞争环境变化,认清企业自身的内部资源和能力,紧紧抓住新媒体带来的机遇,有助于实现自身企业的跨越式发展。因此,本文对企业发展战略的研究和分析,具有一定的实际意义和参考价值。
[Abstract]:In the process of integration and development of traditional media and new media, the emergence of new opportunities and challenges makes the integration of new and old media become the direction of transformation from traditional media to new media. Traditional media attach great importance to the development of new media, are working to develop new products in new media, establish new marketing models, and give periodical content resources, publishing licensing resources and brands. The new media hardware and software facilities that have accumulated over the years have been invested in the company reform. Only in this way can the traditional media become bigger and stronger and realize the transition to new media as soon as possible. To achieve the integration of traditional media and new media platforms, channels, content, management, etc. As a traditional media enterprise, R Industrial Media Co., Ltd. wants to achieve long-term development and achieve the company's expected goals. As a starting point of development from the angle of enterprise strategy, it is necessary to improve the competitive ability of the enterprise itself, grasp the future development trend of the industry periodical and the change of the operating environment, and promote the development of its own enterprise. This paper analyzes the present situation, market changing environment and development situation of R Industrial Media Co., Ltd through the research and analysis of related strategic theories at home and abroad. Combining PEST analysis with SWOT analysis, the development strategy of R Industrial Media Co., Ltd is selected, and the corresponding implementation measures are given. Within the industrial media industry, enterprises similar to R Industrial Media Co., Ltd. are in urgent need of enterprise reform and transformation in an environment where opportunities and challenges coexist. They should all adapt to changes in the competitive environment through strategic research of enterprises. It is helpful to realize the leap-forward development of enterprises by recognizing their own internal resources and abilities and grasping the opportunities brought by new media. Therefore, this paper has certain practical significance and reference value to the enterprise development strategy research and analysis.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206-F

【相似文献】