互联网时代城市舆情管理对策研究

发布时间：2018-09-10 19:20

【摘要】：随着公民的民主诉求逐步强化,公民对社会热点问题不断关注。与之相对应的是各级政府加大了对民生问题的关注,特别是对舆情问题的重视程度不断加大。能否及时有效处理各种舆情问题,已成为考验各级政府管理能力的重要尺度。伴随着自媒体的广泛使用,城市舆情的发展、变化产生了诸多新的变化,这些都给政府的舆情管理带来了新的挑战。互联网时代城市舆情管理的对策研究,已成为各级政府管理部门长期研究的重要课题。但在舆情管理的实践中,仍存在一些不完善的地方,因此,加强互联网时代的城市舆情对策研究具有重要的理论和现实意义。本文首先从舆情、城市舆情、舆情危机、城市舆情管理等基本概念出发,对城市舆情管理的基本特征、城市舆情管理机制的构建进行分析;重点分析了互联网时代城市舆情传播的特点,进而对加强互联网时代城市舆情管理的必要性进行了重点论述。其次,本文从我国城市舆情管理的现状出发,客观评价了我国城市舆情管理方面中取得的部分进展,如陆续出台的舆情管理制度、机构及办法;各级政府舆情公关意识加强,舆情应对及时有效;互联网思维加强等;但也有针对性的指出我国城市舆情管理过程中存在的舆情管理观念落后、舆情管理方法不当、舆情管理机制不健全、舆情管理人员队伍建设不力等四个方面的不足。基于问题产生的原因,最后,本文从树立科学舆情管理观念、优化和创新舆情管理方法、健全和完善舆情管理机制、加强舆情管理人员人才队伍建设四个方面重点论述了互联网时代加强城市舆情管理的措施。
[Abstract]:Along with citizen's democratic appeal strengthens step by step, the citizen pays close attention to the social hot spot question unceasingly. Correspondingly, governments at all levels pay more attention to people's livelihood, especially public opinion. Whether to deal with all kinds of public opinion in time and effectively has become an important measure to test the management ability of all levels of government. With the extensive use of self-media and the development of urban public opinion, the changes have brought many new changes, which have brought new challenges to the government's public opinion management. The research on the countermeasures of urban public opinion management in the Internet era has become an important subject for the government management departments at all levels for a long time. However, there are still some imperfections in the practice of public opinion management. Therefore, it is of great theoretical and practical significance to strengthen the study of urban public opinion in the Internet era. Based on the basic concepts of public opinion, urban public opinion, public opinion crisis and urban public opinion management, this paper analyzes the basic characteristics of urban public opinion management and the construction of urban public opinion management mechanism. This paper analyzes the characteristics of urban public opinion dissemination in the Internet era, and then discusses the necessity of strengthening urban public opinion management in the Internet era. Secondly, starting from the current situation of urban public opinion management in China, this paper objectively evaluates some progress made in the management of urban public opinion, such as the public opinion management system, institutions and methods that have been introduced one after another; the strengthening of public opinion public relations awareness at all levels of government. Public opinion response timely and effective; Internet thinking strengthened; but also pointed out that China's urban public opinion management process of public opinion management concept backward, public opinion management methods are inappropriate, public opinion management mechanism is not perfect, Lack of public opinion management team construction and other four aspects. Based on the causes of the problem, finally, this paper from the establishment of scientific public opinion management concept, optimization and innovation of public opinion management methods, improve and improve the public opinion management mechanism, This paper discusses the measures to strengthen the management of urban public opinion in the Internet era.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：C912.63;G206

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