医务人员对医疗报道态度研究
发布时间：2018-09-18 20:52
【摘要】：本文采取理论与实证研究相互结合的方法,探究医务人员对医疗报道的态度。首先从社会热点与大众关注焦点的角度提出文章所研究的问题,以医务人员为研究对象,从媒体的医疗报道入手,分析现今医疗报道内容呈现出的偏向性。结合理论进行研究分析,经过文献查阅和试调研,笔者编制"医务人员对医疗报道态度研究调查问卷"。综合相关学科知识,笔者认为医务人员对于医疗报道的态度由认知,情感和行为三个维度组成,医疗报道内容中的偏向性对这三个维度的影响都有体现。笔者对济南市六家三甲医院的主要科室的医务人员进行了调查,发现医务人员对于现今医疗报道的态度大致相同,但是受个体因素差异影响而有所偏差,区别因素主要为:性别、年龄、所在科室、工作职称和工作年限五大方面。结合相关因素并辅以实证进行数据分析,结果表明,医务人员(不包括家人、朋友中有从事新闻行业者)对于医疗报道及新闻媒体的态度变化基本上来源于医疗报道的影响。这种影响与变化反映到现实的社会关系当中,将会影响到医务人员对待新闻采访者的态度,继而影响到医疗报道,可以说这是一个闭环影响,改变现状只能从内部突破。但这种影响并不是绝对的,医务人员对于媒体的态度尚处于理性思考的范围之内,期待双方关系缓和是医疗界的普遍愿望。通过这次实地调查证实了医疗界对于日后改善医患关系和新闻界关系秉持着一种乐观的态度,这种态度倾向对以后真正实现医疗报道内容优化,医患关系缓和都有着一定积极意义。本文在调查研究的基础上,结合传播学、心理学等相关学科理论探讨新闻媒体、医疗机构、受众如何三轨并行。在当前这个媒体塑造生活并成为生活一部分的时代,对于新闻报道的准确性的要求愈发严格。医疗报道是除医院本身技术与服务外的第二个对外展示的窗口,稍有不慎会带来社会对医疗这个敏感行业的集体仇视。新闻工作者要深入了解,吸取医务人员的意见建议。作为医疗机构除做好本职工作外,也应采取有效的公关应对机制,加强与新闻行业的沟通交流。作为受众应有基本的信息素养,不能以讹传讹。愿本文的研究成果能为改善当前紧张的医患关系,促进社会和谐发展带来一丝帮助。
[Abstract]:This paper explores the attitude of medical staff towards medical reporting by combining theoretical and empirical research. First of all, from the point of social focus and public focus, this paper puts forward the research issues, taking medical personnel as the research object, starting with the medical reports of the media, analyzes the bias of the contents of the medical reports nowadays. Through literature review and trial investigation, the author compiled the questionnaire of Medical staff's attitude to Medical reporting. Synthesizing the relevant knowledge, the author thinks that the attitude of medical staff to medical report consists of three dimensions: cognition, emotion and behavior, and the influence of bias in the content of medical report on these three dimensions is reflected. The author investigated the medical staff in the main departments of the six third Class A hospitals in Jinan, and found that the attitude of the medical staff towards the present medical report was roughly the same, but there were some deviations due to the difference of individual factors. The main distinguishing factors are gender, age, department, job title and working life. Combined with relevant factors and empirical data analysis, the results show that the change of attitude of medical staff (not including family members and friends who are engaged in the news industry) to medical reports and news media basically comes from the influence of medical reports. This kind of influence and change reflects in the realistic social relations, will affect the medical staff's attitude towards the news interviewer, then affects the medical report. It can be said that this is a closed loop influence, the change present situation can only break through from the inside. But this kind of influence is not absolute, the medical personnel's attitude to the media is still in the scope of rational thinking, it is the common wish of the medical profession to expect the relations between the two sides to ease. Through this field investigation, it has been confirmed that the medical sector has an optimistic attitude towards improving the relationship between doctors and patients and the press in the future. This attitude tends to optimize the content of medical reports in the future. The relaxation of doctor-patient relationship has certain positive significance. On the basis of investigation and research, this paper discusses how the news media, medical institutions and audiences can be paralleled by combining the theories of communication, psychology and other related disciplines. In this era of media shaping life as a part of life, the accuracy of news reports is increasingly demanding. Medical report is the second window of display besides the technology and service of the hospital itself. A little carelessness will lead to the collective hatred of the sensitive industry of medical treatment. Journalists should have a thorough understanding and draw on the opinions and suggestions of medical staff. As a medical institution, in addition to its own work, it should also adopt an effective public relations mechanism to strengthen communication and communication with the news industry. As the audience should have basic information literacy, can not be misinformed. May the research result of this paper help to improve the current tense doctor-patient relationship and promote the harmonious development of society.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212
本文编号：2249075
[Abstract]:This paper explores the attitude of medical staff towards medical reporting by combining theoretical and empirical research. First of all, from the point of social focus and public focus, this paper puts forward the research issues, taking medical personnel as the research object, starting with the medical reports of the media, analyzes the bias of the contents of the medical reports nowadays. Through literature review and trial investigation, the author compiled the questionnaire of Medical staff's attitude to Medical reporting. Synthesizing the relevant knowledge, the author thinks that the attitude of medical staff to medical report consists of three dimensions: cognition, emotion and behavior, and the influence of bias in the content of medical report on these three dimensions is reflected. The author investigated the medical staff in the main departments of the six third Class A hospitals in Jinan, and found that the attitude of the medical staff towards the present medical report was roughly the same, but there were some deviations due to the difference of individual factors. The main distinguishing factors are gender, age, department, job title and working life. Combined with relevant factors and empirical data analysis, the results show that the change of attitude of medical staff (not including family members and friends who are engaged in the news industry) to medical reports and news media basically comes from the influence of medical reports. This kind of influence and change reflects in the realistic social relations, will affect the medical staff's attitude towards the news interviewer, then affects the medical report. It can be said that this is a closed loop influence, the change present situation can only break through from the inside. But this kind of influence is not absolute, the medical personnel's attitude to the media is still in the scope of rational thinking, it is the common wish of the medical profession to expect the relations between the two sides to ease. Through this field investigation, it has been confirmed that the medical sector has an optimistic attitude towards improving the relationship between doctors and patients and the press in the future. This attitude tends to optimize the content of medical reports in the future. The relaxation of doctor-patient relationship has certain positive significance. On the basis of investigation and research, this paper discusses how the news media, medical institutions and audiences can be paralleled by combining the theories of communication, psychology and other related disciplines. In this era of media shaping life as a part of life, the accuracy of news reports is increasingly demanding. Medical report is the second window of display besides the technology and service of the hospital itself. A little carelessness will lead to the collective hatred of the sensitive industry of medical treatment. Journalists should have a thorough understanding and draw on the opinions and suggestions of medical staff. As a medical institution, in addition to its own work, it should also adopt an effective public relations mechanism to strengthen communication and communication with the news industry. As the audience should have basic information literacy, can not be misinformed. May the research result of this paper help to improve the current tense doctor-patient relationship and promote the harmonious development of society.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212
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