我国中央主流媒体宣传资源省域分配研究——基于2000-2015年《人民日报》报道的面板数据分析
发布时间：2018-10-25 09:20
【摘要】：论文对2000-2015年《人民日报》60余万篇报道进行大数据分析,试图了解中央媒体的全国省域报道资源分布情况和相关因素。研究发现,《人民日报》等中央媒体报道资源的地域分布存在较大差距,北京、上海呈现"双中心"特点获取了大量全国性报道资源。其他省份总体上呈现东、中、西部地区递减趋势。通过相关分析和案例研究发现,宣传资源省域分配还受到政治因素、经济因素、文化因素、新闻规律等的影响。研究建议,中央媒体应有意识的加强全国各地域相对平衡报道,防止地域媒介偏见和"消失了的地域",各地域在中央媒介资源竞争上要注重"提质增效"和"内嵌式"传播,增强媒介资源竞争的"巧实力"。
[Abstract]:This paper analyzes more than 600,000 reports of People's Daily from 2000 to 2015 and tries to understand the distribution of national provincial reporting resources and related factors of the central media. It is found that there is a large gap in the regional distribution of the central media reporting resources, such as People's Daily, and Beijing and Shanghai have acquired a large number of national reporting resources with the characteristics of "double centers". Other provinces on the whole show the trend of decline in the east, central and western regions. Through relevant analysis and case study, it is found that the provincial distribution of propaganda resources is also affected by political factors, economic factors, cultural factors, news laws, and so on. The study suggests that the central media should consciously strengthen the relatively balanced reporting of all regions of the country, prevent the bias of the regional media and the "vanishing regions", and pay attention to "improving quality and increasing efficiency" and "embedded" dissemination in the competition for central media resources. Enhance the media resources competition "skillful strength."
【作者单位】： 中共中央党校党建教研部;
【基金】：国家社科基金项目“网上舆论斗争的核心理论与实务方法研究”(15BXW056)
【分类号】：G212
，
本文编号：2293279
[Abstract]:This paper analyzes more than 600,000 reports of People's Daily from 2000 to 2015 and tries to understand the distribution of national provincial reporting resources and related factors of the central media. It is found that there is a large gap in the regional distribution of the central media reporting resources, such as People's Daily, and Beijing and Shanghai have acquired a large number of national reporting resources with the characteristics of "double centers". Other provinces on the whole show the trend of decline in the east, central and western regions. Through relevant analysis and case study, it is found that the provincial distribution of propaganda resources is also affected by political factors, economic factors, cultural factors, news laws, and so on. The study suggests that the central media should consciously strengthen the relatively balanced reporting of all regions of the country, prevent the bias of the regional media and the "vanishing regions", and pay attention to "improving quality and increasing efficiency" and "embedded" dissemination in the competition for central media resources. Enhance the media resources competition "skillful strength."
【作者单位】： 中共中央党校党建教研部;
【基金】：国家社科基金项目“网上舆论斗争的核心理论与实务方法研究”(15BXW056)
【分类号】：G212
，
本文编号：2293279
本文链接：https://www.wllwen.com/xinwenchuanbolunwen/2293279.html
