个性化新闻推送对新闻业务链的重塑
发布时间：2018-10-25 10:53
【摘要】：本文分析了个性化新闻内容推送在新闻生产和受众两个层面对新闻业态的重塑,以及个性化新闻推送机制未来的发展路径与技术重点。个性化推送有望通过基于用户的社交数据和相关关系"定义"潜在需求,走出"茧房"效应。而新闻同质化的问题,也可通过"聊新闻"等基于人工智能的人机交互模式对个性化精准信息服务起到扩张和挖掘作用。此外,与物联网技术深度融合下的信息增值服务将是个性化新闻推送发展的另一趋势。
[Abstract]:This paper analyzes how personalized news content push reshapes the news format at the two levels of news production and audience, as well as the development path and technical emphasis of personalized news push mechanism in the future. Personalized push is expected to "define" potential needs through user-based social data and related relationships, and move out of the cocoon effect. The homogenization of news can also expand and excavate the personalized accurate information service through the human-computer interaction mode based on artificial intelligence such as "chat news". In addition, the further integration of information value-added services with the Internet of things technology will be another trend of personalized news push development.
【作者单位】： 北京师范大学新闻传播学院;中国人民大学新闻与社会发展研究中心;
【分类号】：G210.7
，
本文编号：2293497
[Abstract]:This paper analyzes how personalized news content push reshapes the news format at the two levels of news production and audience, as well as the development path and technical emphasis of personalized news push mechanism in the future. Personalized push is expected to "define" potential needs through user-based social data and related relationships, and move out of the cocoon effect. The homogenization of news can also expand and excavate the personalized accurate information service through the human-computer interaction mode based on artificial intelligence such as "chat news". In addition, the further integration of information value-added services with the Internet of things technology will be another trend of personalized news push development.
【作者单位】： 北京师范大学新闻传播学院;中国人民大学新闻与社会发展研究中心;
【分类号】：G210.7
，
本文编号：2293497
本文链接：https://www.wllwen.com/xinwenchuanbolunwen/2293497.html
