《网罗天下》创作报告

发布时间：2018-10-30 12:16

【摘要】：在新媒体的冲击下,传统媒体在挑战与融合中不断寻求自己的生存之道。经济水平的提高,滋长了受众迫切要求精神文化得到满足的需求。新媒体的出现在一定程度上符合了民意,受众的选择性增强,不用像之前一样,被动地选择和接受信息。新闻是受众了解世界以便于生存发展的窗口,也由于新闻是如此之重要,才导致本身有许多的规矩和特性,不易于被受众理解和接受。比如提到新闻,很多人都会想到《新闻联播》的庄重严肃,有一种距离感。很多的时政新闻都一样,这一方面能及时准确无误的传递信息,但是不好的一面就是与受众之间的沟通感缺少,如果把握的尺度不好就可能让受众不愿意接受,从而影响信息的传播效果。所以,对于一些没有必要采用严肃严谨的方式传播的信息,是不是可以用创新的方式去处理,比如脱口秀式的、贯口式的、真人秀式的等等,这样就能让信息传播的途径更加多样,传播效果也能得以增强,而新闻评论类广播节目《网罗天下》就是这样一次尝试,搜罗全球新闻热点,先是一组简讯,然后是对简讯的详细解读,最后鼓励听众加入讨论,内容上灵活多变,形式上轻松诙谐,有选择性地谈古论今谈天说地,首先是吸引听众的耳朵,其次是引发听众的讨论,最终目的是达到最高效的宣传效果。
[Abstract]:Under the impact of new media, traditional media constantly seek their own way of survival in the process of challenge and integration. The improvement of economic level has increased the demand of the audience for spiritual culture to be satisfied. The emergence of new media accords with public opinion to a certain extent, and the audience's selectivity increases, so it is not necessary to passively select and accept information as before. News is the window for the audience to understand the world for survival and development, but also because news is so important, it has many rules and characteristics, which is difficult to be understood and accepted by the audience. For example, when it comes to news, many people think of the seriousness and distance. Many current and political news reports are the same. On the one hand, they can deliver information accurately and timely, but the bad side is the lack of a sense of communication with the audience. If the measure is not good enough, it may make the audience unwilling to accept it. Thus affects the information dissemination effect. So, for information that doesn't need to be disseminated in a serious and rigorous way, is it possible to deal with it in an innovative way, such as talk show, mouthpiece, Reality Show, and so on? In this way, the channels of information dissemination can be more diverse, and the dissemination effect can also be enhanced. And the news commentary radio program "the net of the World" is such an attempt to search for global news hotspots, first a set of news bulletins. Then there is a detailed interpretation of the newsletter. Finally, the audience is encouraged to participate in the discussion. The content is flexible and changeable, and the form is relaxed and witty. It is a selective way to talk about the past and the present. First, it is to attract the audience's ears, and secondly, to arouse the audience's discussion. The ultimate goal is to achieve the most efficient publicity effect.
【学位授予单位】：浙江传媒学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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