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学者自我表露差异中的性别认同——基于新浪微博文本的考察

发布时间:2018-11-05 19:26
【摘要】:媒介具有建构社会性别特征的作用。过去,受众是媒介建构的对象,如今,受众不再是被动的建构者,而是积极主动地利用媒介建构自己的性别形象。本文以新浪微博为考察"田野",对"新浪微博风云影响力榜"和"新浪风云人气榜"中65位学者所写的微博进行文本分析。研究发现,学者们的自我表露呈现出明显的性别差异特征,他们主要通过外在的不同自我表露方式和内在的不同话语策略来建构他们的性别形象。现实生活中的性别刻板印象并没得到改观,与过去不同的是,微博中的学者是在主动建构自己的性别形象,而不是被建构。
[Abstract]:Media has the function of constructing gender characteristics. In the past, the audience was the object of media construction. Now, the audience is no longer a passive constructor, but actively uses the media to construct their own gender image. Taking Sina Weibo as an example, this paper makes a textual analysis of Weibo, which is written by 65 scholars in the list of influence of Sina Weibo and the popular list of Sina. It is found that the self-disclosure of scholars shows obvious gender differences and they construct their gender images mainly through different external ways of self-disclosure and internal different discourse strategies. The gender stereotype in real life has not been changed, unlike in the past, the scholars in Weibo are taking the initiative to construct their own gender image, not to be constructed.
【作者单位】: 东华大学传播系;
【基金】:国家社会科学项目“微博主的社会认同建构研究”(12CXW045) 中央高校重点计划项目“微博传播与学者的社会认同建构研究”(13D111014)
【分类号】:G206.2


本文编号:2313133

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