《感动中国》对社会主义核心价值观的建构与呈现
发布时间：2018-11-05 19:42
【摘要】：在世界上的任何国家,主流媒体都是主流价值观的支柱,这是社会的共识。自2002年开始,中央电视台举办一年一度的《感动中国》年度人物评选活动。经过十四年的坚持和发展及其品牌的传播,《感动中国》已经成为中国电视乃至中国媒体的一个标志性的栏目。十四年来,一个个典型人物身上所传达出来的中华民族传统的道德观和价值观,体现了当代中国人高尚的情操和精神面貌,《感动中国》也因此被誉为"当代中国人的精神史诗"。它不仅成为电视媒体弘扬社会主义核心价值观的一种创新和尝试,也成为主流媒体传播社会主义核心价值观的一个重要舞台。《感动中国》对于人物和价值观的选择显然有着自身的标准和框架,这种标准和框架不仅其实是当代中国社会主导价值观的一种反映,也是出于社会中的媒体人和媒体体制价值的反映。对于这样一个节目的多角度分析和透视,无论是对于社会共识(价值观塑造)的传播和建构,还是对于媒体自身的价值变化研究都有借鉴意义。在《感动中国》对于社会主义核心价值观的建构和呈现中,每个获奖人物得事迹都是价值观承载的体现,而每个人物身上所承载的价值观又与他们个人的职业和社会阶层紧密相关。将这些个人身上所承载的价值观与社会主义核心价值观相比较,就会发现他们每个感动人物都是个人、国家、社会层面核心价值观的具体体现。在《感动中国》颁奖辞中,颁奖辞对于每个获奖人的评价和描述基本上就是与他们个人的阶层和社会身份、职业有着密切的关系。即使是那些体现着相同价值观的人物,由于他们社会身份地位的不同,对于他们的颁奖辞也有不同。价值观建构的最终目的是为了形成价值认同,但《感动中国》在建构社会主义核心价值观中取得一定效果的同时,也遭遇了很多挑战。这些挑战不仅有节目自身的问题,也有社会环境变化的原因。只有突破模式化的人物评选,让真实成为节目评选人物的最重要标准,才能感动受众,感动中国。
[Abstract]:In any country in the world, mainstream media is the mainstay of mainstream values, which is the consensus of society. Since 2002, CCTV has held the annual event "moving China" person of the year. After 14 years of persistence and development and the spread of its brand, moving China has become an iconic program for Chinese TV and even Chinese media. Over the past 14 years, the traditional moral values and values of the Chinese nation, which have been conveyed by one of the typical figures, have embodied the noble sentiment and spiritual outlook of the contemporary Chinese people. Moved China is therefore known as the "spiritual epic of contemporary Chinese." It has not only become an innovation and an attempt by television media to carry forward the core values of socialism, It has also become an important stage for mainstream media to disseminate socialist core values. "moving China" obviously has its own standards and framework for the choice of characters and values. This kind of standard and frame is not only a reflection of the dominant values of contemporary Chinese society, but also a reflection of the values of media people and media system in the society. For the multi-angle analysis and perspective of such a program, whether it is the spread and construction of social consensus (value shaping) or the study of the value change of the media itself, it has reference significance. In "moving China" for the construction and presentation of socialist core values, the deeds of each award-winning figure are the embodiment of the bearing of values. The values carried by each character are closely related to their profession and social class. By comparing the values carried by these individuals with the socialist core values, we can find that each moving person is a concrete embodiment of the core values of individuals, countries and societies. In the speech of "moving China", the evaluation and description of each laureate is basically related to their personal class and social status and occupation. Even those who share the same values have different awards speeches because of their social status. The ultimate purpose of value construction is to form value identity, but "moving China" has achieved certain results in constructing socialist core values, but it has also encountered many challenges. These challenges include not only the problems of the program itself, but also the causes of the changes in the social environment. Only by breaking through the stereotype of character selection and making reality the most important standard of the program can we move the audience and move China.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
本文编号：2313180
[Abstract]:In any country in the world, mainstream media is the mainstay of mainstream values, which is the consensus of society. Since 2002, CCTV has held the annual event "moving China" person of the year. After 14 years of persistence and development and the spread of its brand, moving China has become an iconic program for Chinese TV and even Chinese media. Over the past 14 years, the traditional moral values and values of the Chinese nation, which have been conveyed by one of the typical figures, have embodied the noble sentiment and spiritual outlook of the contemporary Chinese people. Moved China is therefore known as the "spiritual epic of contemporary Chinese." It has not only become an innovation and an attempt by television media to carry forward the core values of socialism, It has also become an important stage for mainstream media to disseminate socialist core values. "moving China" obviously has its own standards and framework for the choice of characters and values. This kind of standard and frame is not only a reflection of the dominant values of contemporary Chinese society, but also a reflection of the values of media people and media system in the society. For the multi-angle analysis and perspective of such a program, whether it is the spread and construction of social consensus (value shaping) or the study of the value change of the media itself, it has reference significance. In "moving China" for the construction and presentation of socialist core values, the deeds of each award-winning figure are the embodiment of the bearing of values. The values carried by each character are closely related to their profession and social class. By comparing the values carried by these individuals with the socialist core values, we can find that each moving person is a concrete embodiment of the core values of individuals, countries and societies. In the speech of "moving China", the evaluation and description of each laureate is basically related to their personal class and social status and occupation. Even those who share the same values have different awards speeches because of their social status. The ultimate purpose of value construction is to form value identity, but "moving China" has achieved certain results in constructing socialist core values, but it has also encountered many challenges. These challenges include not only the problems of the program itself, but also the causes of the changes in the social environment. Only by breaking through the stereotype of character selection and making reality the most important standard of the program can we move the audience and move China.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
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