新媒体环境下网络节目主持风格研究

发布时间：2018-11-06 19:51

【摘要】：如今,计算机操作技术飞速发展,一些难以实现的技术开始变得普及,尤其体现在媒体层面,即一种新的媒体形态诞生——网络媒体。网络媒体具有开放性、即时性和互动性,这些优势对于包括报纸、电视和广播在内的传统媒体产生了很大的影响。而就在2014年,“媒体融合”一词进入大家的视线。顾名思义,“媒体融合”就是各类媒体相互交汇,结合成一个新的整体,其中既包括广播、电视和报纸在内的传统媒体,又涵盖了手机、互联网、平板等一些职能终端在内的新兴媒体,通过各个渠道获取到丰富的资源,再对其进行集中处理,进而制作成不同形式的信息产品,再对应相应的平台进行传播,从而达到信息传输通道的多元化,使信息传播覆盖的范围更广,受众更多。网络媒体最直接的体现就是网络自制节目。在节目中,主持人是传播媒介中最直接的传播者,其主持风格不仅体现了媒体的风格、节目的风格和个人风格,同时也能带给受众对于节目最直接的感受的体验,可以说,主持人在传播过程中的表现对传播效果具有很重要的影响。当然,随着时代的发展,“媒体融合”渐渐被人们熟悉并接纳,由此,也衍生出一个新的名词——融媒体。而在融媒体时代,节目主持人角色定位发展也产生了一些变化。在融媒体时代,主持人只有充分提高各方面素质,明确自身定位,增强主动性意识和互动性意识,才能实现创新,从而适应新媒体语境的要求。
[Abstract]:Nowadays, with the rapid development of computer operation technology, some difficult technologies are becoming more and more popular, especially at the media level, that is, the birth of a new form of media-network media. Network media has the characteristics of openness, immediacy and interactivity. These advantages have great influence on traditional media, including newspapers, television and radio. And in 2014, the word "media fusion" came to the fore. As the name implies, "media convergence" is the intersection of all kinds of media into a new whole, which includes traditional media, including radio, television and newspapers, and also covers mobile phones and the Internet. Some functional terminals, such as the new media, through various channels to obtain rich resources, and then centralized processing, and then produced into different forms of information products, and then corresponding to the corresponding platform for dissemination, In order to achieve the diversity of information transmission channels, so that the scope of information coverage, more audience. The most direct embodiment of the network media is the network self-made programs. In the program, the host is the most direct communicator in the media. The host style not only reflects the style of the media, the style of the program and the personal style, but also brings the audience the experience of the most direct feeling of the program. The host's performance in the process of communication has a very important impact on the communication effect. Of course, with the development of the times, "media fusion" is gradually familiar and accepted by people. However, in the era of media fusion, the development of the role orientation of the program host has also produced some changes. In the era of media integration, only by fully improving the quality of all aspects, defining their own position, strengthening their initiative and mutual awareness, can they achieve innovation and adapt to the requirements of the new media context.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222.2

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