新世纪以来央视春晚“家国”形象建构研究
发布时间：2018-11-06 19:55
【摘要】：中国人自古以来看重“家国”情怀,上到国家,下到小家,二者密不可分。《孟子》曰:“天下之本在国,国之本在家,家之本在身。”小家是国家的缩影,国家是小家的延伸。而作为彰显民族文化的高规格综艺晚会,春晚更是无时不刻地通过“家国”形象与广大中华儿女形成情感共鸣,传递中华文化。随着社会变迁,时代发展,春晚已成为中央电视台经典的文化品牌,也逐渐成为国人接受并习惯的年文化之一。每年除夕夜辞旧迎新之际,春晚这位中华儿女的老朋友都会如约而至,在热烈祥和的氛围中,不仅成为加深全球华人民族认同感的纽带,更是向世界展示美好中国的窗口。本文主要对新世纪以来央视春晚中的“家国”形象建构进行研究,其结构分为:绪论与三章。绪论主要包括研究缘起,相关概念界定,文献综述与研究方法。第一章,从全球化语境,民族崛起与日常生活三个维度对春晚中的“家国”形象建构进行梳理和分析。其中全球化语境中包括异国文化交流与两岸三地齐聚两方面,民族崛起维度包括少数民族、科技领域、体育事业、军事国防、抗击灾情等五方面,日常生活维度包括社会之家与小家庭两个方面。第二章,根据前文的梳理与分析,试总结新世纪以来央视春晚中“家国”形象建构的特征:显性呈现与隐形呈现相结合;贴近实际,以小见大;上下结合,强调主旋律。同时提出其中存在的问题:重欣赏性,轻内容性;重说教性,轻娱乐性;以及难以满足现代青年的多元需求。第三章,针对前文中的问题提出相应对策与建议:对于重欣赏性,轻内容性的问题,建议加强节目实质内容;对于重说教性,轻娱乐性的问题,建议丰富晚会呈现方式;对于难以满足现代青年多元需求的问题,建议尝试新鲜的互动手段。全文通过梳理,分析出新世纪以来央视春晚对于“家国”形象的多层面建构,并总结其特征,指出其问题,提供了相应的思考与建议。
[Abstract]:Since ancient times, Chinese people have attached great importance to the feelings of "family and country." the two are inseparable. "the foundation of the world lies in the country, the foundation of the country at home, and the foundation of the home," Mencius said. Small family is the epitome of the country, the country is the extension of small family. The Spring Festival Gala, as a high standard variety party to highlight the national culture, always conveys Chinese culture by forming emotional resonance with the broad masses of Chinese people through the image of "home and country". With the change of society and the development of the times, Spring Festival Gala has become the classic cultural brand of CCTV, and has gradually become one of the year culture accepted and used by Chinese people. On New year's Eve, the Spring Festival Gala, an old friend of the Chinese people, will come as promised. In a warm and peaceful atmosphere, it will not only serve as a link to deepen the global Chinese national identity, but also serve as a window to show the world a better China. This paper studies the image construction of CCTV Spring Festival Gala since the new century, and its structure is divided into introduction and three chapters. The introduction mainly includes the origin of the research, the definition of relevant concepts, literature review and research methods. The first chapter, from the globalization context, the national rise and the daily life three dimensions to the Spring Festival Gala "home country" image construction carded and analyzed. In the context of globalization, there are two aspects of foreign cultural exchanges and the convergence of the two sides of the strait. The dimensions of national rise include five aspects: ethnic minorities, scientific and technological fields, sports, military defense, and fighting against disasters. The dimension of daily life includes two aspects: social family and small family. The second chapter, according to the previous analysis, tries to summarize the characteristics of the image construction of "home and country" in the Spring Festival Gala of CCTV since the new century: the combination of dominant presentation and invisible presentation; close to reality, through a small part to see the whole; the combination of up and down, emphasizing the main melody. At the same time, the problems are put forward: emphasizing appreciation, neglecting content, emphasizing moralism, neglecting entertainment, and difficult to meet the diverse needs of modern youth. In the third chapter, the author puts forward the corresponding countermeasures and suggestions for the problems mentioned above: to emphasize appreciation, not content, to strengthen the substantive content of the program, to enrich the presentation mode of the evening party for the problem of emphasizing lecture and light entertainment; In view of the difficulty in meeting the diverse needs of modern youth, it is suggested to try fresh means of interaction. Through combing, the paper analyzes the multi-level construction of CCTV Spring Festival Gala on the image of "home and country" since the new century, summarizes its characteristics, points out its problems, and provides corresponding thoughts and suggestions.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
本文编号：2315303
[Abstract]:Since ancient times, Chinese people have attached great importance to the feelings of "family and country." the two are inseparable. "the foundation of the world lies in the country, the foundation of the country at home, and the foundation of the home," Mencius said. Small family is the epitome of the country, the country is the extension of small family. The Spring Festival Gala, as a high standard variety party to highlight the national culture, always conveys Chinese culture by forming emotional resonance with the broad masses of Chinese people through the image of "home and country". With the change of society and the development of the times, Spring Festival Gala has become the classic cultural brand of CCTV, and has gradually become one of the year culture accepted and used by Chinese people. On New year's Eve, the Spring Festival Gala, an old friend of the Chinese people, will come as promised. In a warm and peaceful atmosphere, it will not only serve as a link to deepen the global Chinese national identity, but also serve as a window to show the world a better China. This paper studies the image construction of CCTV Spring Festival Gala since the new century, and its structure is divided into introduction and three chapters. The introduction mainly includes the origin of the research, the definition of relevant concepts, literature review and research methods. The first chapter, from the globalization context, the national rise and the daily life three dimensions to the Spring Festival Gala "home country" image construction carded and analyzed. In the context of globalization, there are two aspects of foreign cultural exchanges and the convergence of the two sides of the strait. The dimensions of national rise include five aspects: ethnic minorities, scientific and technological fields, sports, military defense, and fighting against disasters. The dimension of daily life includes two aspects: social family and small family. The second chapter, according to the previous analysis, tries to summarize the characteristics of the image construction of "home and country" in the Spring Festival Gala of CCTV since the new century: the combination of dominant presentation and invisible presentation; close to reality, through a small part to see the whole; the combination of up and down, emphasizing the main melody. At the same time, the problems are put forward: emphasizing appreciation, neglecting content, emphasizing moralism, neglecting entertainment, and difficult to meet the diverse needs of modern youth. In the third chapter, the author puts forward the corresponding countermeasures and suggestions for the problems mentioned above: to emphasize appreciation, not content, to strengthen the substantive content of the program, to enrich the presentation mode of the evening party for the problem of emphasizing lecture and light entertainment; In view of the difficulty in meeting the diverse needs of modern youth, it is suggested to try fresh means of interaction. Through combing, the paper analyzes the multi-level construction of CCTV Spring Festival Gala on the image of "home and country" since the new century, summarizes its characteristics, points out its problems, and provides corresponding thoughts and suggestions.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
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