“他人信息搜寻”的预期:基于假定影响模型的网络微观动员研究
发布时间：2018-11-07 08:08
【摘要】：以第三人效果理论和假定影响模型为基本研究框架,运用问卷调查收集数据,量化分析信息接收者在面对网络微观动员信息时所进行的信息处理过程以及他人/自我假定影响与自我行动意向之间的关联可以发现,网络微观动员确实能够引发第一人效果以及投射效应,同时信息处理过程的各个变量会预测自我假定影响和他人假定影响;自我假定影响以及他人假定影响则是自我行动意愿的显著预测因子,而且信息接收者预期"他人更为关注信息"是自我网络参与的显著因子。
[Abstract]:Based on the theory of the third party effect and the hypothetical influence model, the questionnaire is used to collect the data. Quantitative analysis of the information processing process and the association between others / self-assumed influence and self-action intention can be found in the process of information processing when the recipients of information are confronted with the micro-mobilization of information on the network. The network micro mobilization can indeed lead to the first person effect and projection effect, and the variables of the information processing process can predict the influence of self-assumption and others' assumption. The influence of self-assumption and the influence of others assumption are the significant predictors of self-action intention, and the information receiver expects that "others pay more attention to information" is the significant factor of self-network participation.
【作者单位】： 中山大学传播与设计学院;
【基金】：广东省软科学研究计划项目“新媒体与广东健康科普宣传:渠道、内容、公众与效果研究”(项目编号:2014A070702007)的阶段性研究成果
【分类号】：G206
，
本文编号：2315734
[Abstract]:Based on the theory of the third party effect and the hypothetical influence model, the questionnaire is used to collect the data. Quantitative analysis of the information processing process and the association between others / self-assumed influence and self-action intention can be found in the process of information processing when the recipients of information are confronted with the micro-mobilization of information on the network. The network micro mobilization can indeed lead to the first person effect and projection effect, and the variables of the information processing process can predict the influence of self-assumption and others' assumption. The influence of self-assumption and the influence of others assumption are the significant predictors of self-action intention, and the information receiver expects that "others pay more attention to information" is the significant factor of self-network participation.
【作者单位】： 中山大学传播与设计学院;
【基金】：广东省软科学研究计划项目“新媒体与广东健康科普宣传:渠道、内容、公众与效果研究”(项目编号:2014A070702007)的阶段性研究成果
【分类号】：G206
，
本文编号：2315734
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