原创时尚类自媒体的发展研究

发布时间：2018-11-13 14:52

【摘要】：原创时尚类自媒体通过微信公众平台传播时尚话题,探索时尚趋势,令时尚不再束之高阁,贴近大众生活,因其独有的商业价值与审美价值,在自媒体行业中有着不可忽视的地位。本文以多个“原创时尚类自媒体”为案例,分析其发展现状、运作模式,以及发展过程中面临的机遇与挑战,完成对原创时尚类自媒体的研究,为我们了解和进入新媒体行业提供了前提支持。对原创时尚类自媒体的探讨,不仅能窥探时尚类自媒体的发展模式,也能为近年来各类自媒体的发展、自媒体人的发展提供科学参考依据。另外,了解原创时尚类自媒体背后的奥秘,对研究新媒体行业的商业性和艺术性有一定启发,从原创时尚类自媒体所独具的商业与艺术价值来考察,可以更好地了解新媒体行业,了解自媒体人。
[Abstract]:The original fashion category propagates the fashion topic through the WeChat public platform, explores the fashion trend, causes the fashion no longer to be shelved, close to the public life, because of its unique commercial value and the esthetic value, In the media industry has a position that can not be ignored. This paper takes many "original fashion self-media" as an example, analyzes its development status, operation mode, and opportunities and challenges in the development process, completes the research on the original fashion self-media. For us to understand and enter the new media industry to provide prerequisite support. The discussion of the original fashion self-media can not only explore the development mode of the fashion self-media, but also provide the scientific reference for the development of all kinds of self-media and the self-media people in recent years. In addition, understanding the secret behind the original fashion category from the media has certain implications for the study of the commercial and artistic nature of the new media industry, and from the perspective of the unique commercial and artistic value of the original fashion category from the media. You can better understand the new media industry, understand the media from the people.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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