数字时代传媒产品经济学特性研究

发布时间：2018-11-20 08:20

【摘要】：在数字时代,传媒组织在经济运营中的一个重要特性是生产联合产品(joint products),即同时提供线上和线下产品。联合产品特性使传媒生产的经济规律不同于以往,也使传统媒体的发展与演变更具复杂性。本文以传统媒体为例,引入经济学终止点(shut-down points)和分离点(split-off points)的原理来探讨传媒生产决策。文中提出了传媒生产临界点(tipping points)的概念,这是传媒转型从量变转化为质变的重要节点,传媒临界点在很多领域已经出现,需要我们应用经济学方法对此进行分析。本文开启了对传媒联合产品经济学特性以及临界点的关注与研究。
[Abstract]:In the digital age, one of the important characteristics of media organizations in economic operation is the production of joint product (joint products), that is, to provide online and offline products at the same time. The characteristics of combined products make the economic law of media production different from the past, and make the development and evolution of traditional media more complicated. Taking traditional media as an example, this paper introduces the principles of economic termination point (shut-down points) and separation point (split-off points) to discuss media production decision. This paper puts forward the concept of (tipping points), the critical point of media production, which is an important node of media transformation from quantitative change to qualitative change. The critical point of media production has appeared in many fields, which needs to be analyzed by using economic methods. This article has opened the concern and the research to the media union product economics characteristic and the critical point.
【作者单位】：清华大学新闻与传播学院;英国牛津大学政治与国际关系学院;
【分类号】：G206-F

【相似文献】