媒体融合的“第三条道路”——深圳ZAKER的融媒思维及实践
发布时间：2018-11-20 08:54
【摘要】：自建平台和入驻平台曾被称为我国融媒发展非此即彼的两条道路,深圳ZAKER则开辟了"第三条道路",即传统媒体与商业网络媒体深度合作共同打造平台。这与深圳ZAKER母体《深圳晚报》"做中间地带的融媒者"的融媒思维密切相关。实践中,借助商业新媒体力量倒逼报纸新媒体化,围绕既有资源发展新媒体业务,成为该道路的两条轨迹。虽然目前来看很难评判该条道路是否成功,但它给融媒的发展提供了另一种可能,值得行业借鉴。
[Abstract]:The self-built platform and the resident platform have been called the two ways of the development of financial media in China, while Shenzhen ZAKER has opened up the "third way", that is, the traditional media and commercial network media work together to build the platform. This is closely related to the media thinking of Shenzhen ZAKER's parent, Shenzhen Evening News, "being a mediator in the middle zone". In practice, using the new commercial media force to force the newspaper new media, around the existing resources to develop new media business, become the two tracks of the road. Although it is difficult to judge whether the road is successful or not, it offers another possibility for the development of financial media and is worthy of industry reference.
【作者单位】： 中国社会科学院新媒体研究中心;
【分类号】：G206
，
本文编号：2344463
[Abstract]:The self-built platform and the resident platform have been called the two ways of the development of financial media in China, while Shenzhen ZAKER has opened up the "third way", that is, the traditional media and commercial network media work together to build the platform. This is closely related to the media thinking of Shenzhen ZAKER's parent, Shenzhen Evening News, "being a mediator in the middle zone". In practice, using the new commercial media force to force the newspaper new media, around the existing resources to develop new media business, become the two tracks of the road. Although it is difficult to judge whether the road is successful or not, it offers another possibility for the development of financial media and is worthy of industry reference.
【作者单位】： 中国社会科学院新媒体研究中心;
【分类号】：G206
，
本文编号：2344463
本文链接：https://www.wllwen.com/xinwenchuanbolunwen/2344463.html
