穿新鞋走老路:数字时代传统媒体的“创新”为何会失败
发布时间：2018-12-07 10:44
【摘要】：正如果从上个世纪九十年代中期算起,媒体融合这锅饭已经热炒了二十多年。各种高大上的炊具用了不少,各种诱人菜谱也尝试了N多个,包括跨平台出版、全媒体呈现、众筹新闻、中央厨房、大数据等等,但到目前为止,仍然没有找到一个可行有效的盈利模式,结果是赔本连吆喝都没赚到.连原有的资本和人才也几乎
[Abstract]:Since the mid-1990s, the media has been frying this pot for more than 20 years. A variety of tall cooking utensils have been used, and various attractive recipes have tried more than N, including cross-platform publishing, all-media presentations, crowdfunding news, central kitchens, big data, etc., but so far, Still have not found a feasible and effective profit model, the result is that the loss does not even make a cry. Even the original capital and talent
【作者单位】： 浙江大学宁波理工学院;美国圣克劳德州立大学;
【分类号】：G206
本文编号：2367077
[Abstract]:Since the mid-1990s, the media has been frying this pot for more than 20 years. A variety of tall cooking utensils have been used, and various attractive recipes have tried more than N, including cross-platform publishing, all-media presentations, crowdfunding news, central kitchens, big data, etc., but so far, Still have not found a feasible and effective profit model, the result is that the loss does not even make a cry. Even the original capital and talent
【作者单位】： 浙江大学宁波理工学院;美国圣克劳德州立大学;
【分类号】：G206
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