新媒体内容生产的社会嵌入——以梨视频“拍客”为例
发布时间：2018-12-19 07:05
【摘要】：互联网逻辑下围绕信息节点的建构路径带有"社会嵌入"的特征,本文基于对梨视频"拍客"的观察发现:首先,从网络的节点分布到个体在网络中的位置演变,媒介组织与嵌入生产链中的社会个体相互牵连,演变成共生群落;其次,行为主体在具体情境下的互动交往与资源竞争有助于新媒体平台强化关系嵌入性,突破原有的资源垄断,构建新的信息通路;最后,网络重构体现出多元化场景的嵌入,而持续性嵌入及组织运作可能促使网络实践形成新的垄断力量。
[Abstract]:Under Internet logic, the construction path around information nodes has the characteristic of "social embedding". Based on the observation of "photo maker" in pear video, this paper finds that: first, from the nodes of the network to the evolution of the individual's position in the network, The media organization and the social individual embedded in the production chain intertwined with each other and evolved into symbiotic community; Secondly, the interactive communication and resource competition of the behavior subject in the concrete situation can help the new media platform to strengthen the embeddedness of the relationship, break through the original monopoly of resources, and construct a new information channel. Finally, network reconfiguration reflects the embedding of multiple scenarios, while persistent embedding and organizational operation may promote the formation of a new monopoly power in network practice.
【作者单位】： 武汉大学新闻与传播学院;安徽大学新闻传播学院;
【基金】：安徽省高校人文社会科学重点研究基地(安徽大学舆情与区域形象研究中心)招标课题,批准号:SK2015A020
【分类号】：G206
，
本文编号：2386574
[Abstract]:Under Internet logic, the construction path around information nodes has the characteristic of "social embedding". Based on the observation of "photo maker" in pear video, this paper finds that: first, from the nodes of the network to the evolution of the individual's position in the network, The media organization and the social individual embedded in the production chain intertwined with each other and evolved into symbiotic community; Secondly, the interactive communication and resource competition of the behavior subject in the concrete situation can help the new media platform to strengthen the embeddedness of the relationship, break through the original monopoly of resources, and construct a new information channel. Finally, network reconfiguration reflects the embedding of multiple scenarios, while persistent embedding and organizational operation may promote the formation of a new monopoly power in network practice.
【作者单位】： 武汉大学新闻与传播学院;安徽大学新闻传播学院;
【基金】：安徽省高校人文社会科学重点研究基地(安徽大学舆情与区域形象研究中心)招标课题,批准号:SK2015A020
【分类号】：G206
，
本文编号：2386574
本文链接：https://www.wllwen.com/xinwenchuanbolunwen/2386574.html
