我国视频网站网络综艺节目现状及发展研究
发布时间：2019-01-07 07:51
【摘要】：视频网站发展初期视频内容主要依托于向电视台购买影视剧、综艺节目等版权。而随着互联网技术发展革新,政策管制,人们对文娱生活的需求不断增加,立足于视频网站自身盈利发展,视频网站意识到是时候自身也具备条件不再只做电视综艺的“搬运工”,那如何找准自己的内容定位满足受众需求,就成了以优酷土豆、爱奇艺、腾讯视频等为代表的几大主流视频网站发展的新契机。随着各大视频网站纷纷试水网络综艺,一批批收视高、口碑好的优质节目脱颖而出,网络综艺得到飞跃式发展,网络综艺也成了当下视频网站的必争之地。在不久将来,我们甚至可以断言在“互联网+”的持续推动下,视频网站网络综艺的出现不仅将对传统电视媒体主导的综艺格局产生深远影响,而且网络综艺势必可以找到更高效的节目生成机制,实现跨越式增长。本文以“视频网站网络综艺节目”作为研究对象,结合各大视频网站近几年网络综艺节目的发展和变革,分析一些网络综艺节目的成功案例,挖掘视频网站发展过程的原因、及当下产生的问题,从而归纳总结出适合我国视频网站网络综艺节目的发展经验教训,并且探讨我国网络综艺节目未来的发展趋势。
[Abstract]:Video site development in the initial video content mainly rely on the purchase of television, variety programs and other copyright. With the development and innovation of Internet technology and policy regulation, people's demand for cultural and recreational life is increasing, based on the profit development of video websites. Video websites realize that it is time for them to stop being "movers" of television variety. How to find their own content to meet the needs of the audience has become Youku Tudou and iqiyi. Tencent video and other major mainstream video sites on behalf of the development of new opportunities. With all the major video websites have tried network variety, batch of high ratings, good reputation of high-quality programs stand out, network variety has been leapfrogging development, network variety has become the current video site competition. In the near future, we can even assert that the emergence of video website variety arts will not only have a profound impact on the variety pattern dominated by traditional television media, but also be promoted by the "Internet". And network variety is bound to find a more efficient program generation mechanism to achieve leapfrog growth. This article takes "Video website Network Variety Show" as the research object, unifies each big video website network variety show development and the transformation in recent years, analyzes some successful cases of the network variety show, excavates the video website development process reason, And the current problems, so as to sum up the experience and lessons of the development of the network variety show suitable for our country's video website, and discuss the future development trend of the network variety show in our country.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
本文编号：2403413
[Abstract]:Video site development in the initial video content mainly rely on the purchase of television, variety programs and other copyright. With the development and innovation of Internet technology and policy regulation, people's demand for cultural and recreational life is increasing, based on the profit development of video websites. Video websites realize that it is time for them to stop being "movers" of television variety. How to find their own content to meet the needs of the audience has become Youku Tudou and iqiyi. Tencent video and other major mainstream video sites on behalf of the development of new opportunities. With all the major video websites have tried network variety, batch of high ratings, good reputation of high-quality programs stand out, network variety has been leapfrogging development, network variety has become the current video site competition. In the near future, we can even assert that the emergence of video website variety arts will not only have a profound impact on the variety pattern dominated by traditional television media, but also be promoted by the "Internet". And network variety is bound to find a more efficient program generation mechanism to achieve leapfrog growth. This article takes "Video website Network Variety Show" as the research object, unifies each big video website network variety show development and the transformation in recent years, analyzes some successful cases of the network variety show, excavates the video website development process reason, And the current problems, so as to sum up the experience and lessons of the development of the network variety show suitable for our country's video website, and discuss the future development trend of the network variety show in our country.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
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