里约奥运会孙杨事件微博传播引爆点研究
发布时间：2019-03-17 08:00
【摘要】：微博是当代社会最重要的社交平台之一,许多热点事件在微博中得到广泛的讨论与传播。竞技体育作为文化的一部分,已经越来越受到大众的关注,关于体育类的热点新闻是如何在微博中引爆并得到广泛传播的研究,已经存在其一定的价值。本研究以格拉德威尔的“引爆点”理论为理论基础,以里约奥运会“霍顿侮辱孙杨”事件为例,选取新浪微博中关于这个事件在8月5日至8月31日期间的转发量与评论量位于前30名的微博进行整合,分析得出作为引爆点的样本微博所具有的共同特征。然后再选取样本微博中最具代表性的微博,运用“知微传播分析”软件从传播时间分布,传播路径,参与者信息,和作为引爆点的关键账号进行分析,研究一条微博是如何具体引爆的。结合整体样本微博和单条样本微博,运用“引爆点”理论分析引爆成因,并基于总结的特征为在微博中如何设置引爆点,如何利用二次传播来引导舆论等提供一定的启示,为“引爆点”理论在新闻传播中领域中的应用提供一定的借鉴。
[Abstract]:Weibo is one of the most important social platforms in contemporary society, and many hot events have been widely discussed and spread in Weibo. Competitive sports, as a part of culture, has been paid more and more attention by the public. The research on how to detonate and spread the hot news of sports in Weibo already has some value. This study takes Gladwell's theory of "trigger point" as a theoretical basis and takes the "Horton insults Sun Yang" incident at the Rio Olympics as an example. Weibo, who was selected from Sina Weibo for the period from August 5 to August 31, was selected to integrate the retransmission volume of the event with that of the top 30 commentators, and the common characteristics of Weibo, a sample as the trigger point, were analyzed. Then the most representative Weibo in the sample Weibo was selected and analyzed from the distribution of transmission time, the transmission path, the participant information, and the key account number as the trigger point by using the software of "knowledge-Micro-Communication Analysis". Study a Weibo is how to detonate specifically. Combining the whole sample Weibo and the single sample Weibo, using the theory of "trigger point" to analyze the cause of detonation, and based on the summarized characteristics, it provides some enlightenment for how to set the trigger point in Weibo and how to use secondary propagation to guide public opinion, and so on. It provides some reference for the application of the theory of "flashpoint" in the field of news communication.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
本文编号：2442088
[Abstract]:Weibo is one of the most important social platforms in contemporary society, and many hot events have been widely discussed and spread in Weibo. Competitive sports, as a part of culture, has been paid more and more attention by the public. The research on how to detonate and spread the hot news of sports in Weibo already has some value. This study takes Gladwell's theory of "trigger point" as a theoretical basis and takes the "Horton insults Sun Yang" incident at the Rio Olympics as an example. Weibo, who was selected from Sina Weibo for the period from August 5 to August 31, was selected to integrate the retransmission volume of the event with that of the top 30 commentators, and the common characteristics of Weibo, a sample as the trigger point, were analyzed. Then the most representative Weibo in the sample Weibo was selected and analyzed from the distribution of transmission time, the transmission path, the participant information, and the key account number as the trigger point by using the software of "knowledge-Micro-Communication Analysis". Study a Weibo is how to detonate specifically. Combining the whole sample Weibo and the single sample Weibo, using the theory of "trigger point" to analyze the cause of detonation, and based on the summarized characteristics, it provides some enlightenment for how to set the trigger point in Weibo and how to use secondary propagation to guide public opinion, and so on. It provides some reference for the application of the theory of "flashpoint" in the field of news communication.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
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