内容智能分发平台对新闻传播的价值创新分析——以“今日头条”为例
发布时间：2019-03-17 12:39
【摘要】：内容智能分发平台通过聚合海量新闻资讯,进行移动化传播;组合多种社会信息服务模块,升级为综合信息服务系统;导入用户生产内容并实现用户主导内容消费完成价值创新,使其取代传统媒体成为用户接触社会信息的重要入口。与此同时,内容智能分发平台的价值创新活动面临内容质量上缺乏保障、基于算法推荐匹配结果的不完善、消解新闻业社会整合功能三个方面的挑战。内容智能分发平台可以通过与优质内容生产源利益共同体的构建、改进算法推荐系统本身和人机结合、修正推送逻辑来完善价值创新。
[Abstract]:By aggregating mass of news information, the intelligent content distribution platform can carry out mobile dissemination, combine a variety of social information service modules, and upgrade to an integrated information service system. Import user-produced content and realize user-led content consumption to complete value innovation, make it become an important entrance to contact social information for users instead of traditional media. At the same time, the value innovation activities of the content intelligent distribution platform are faced with the lack of guarantee on the content quality, the imperfection of the matching results based on the algorithm recommendation, and the challenge of eliminating the social integration function of the journalism industry. The intelligent content distribution platform can improve the value innovation by constructing the benefit community of the high quality content production source, improving the algorithm recommendation system itself and the combination of man and machine, and modifying the push logic.
【作者单位】： 武汉大学新闻与传播学院;
本文编号：2442309
[Abstract]:By aggregating mass of news information, the intelligent content distribution platform can carry out mobile dissemination, combine a variety of social information service modules, and upgrade to an integrated information service system. Import user-produced content and realize user-led content consumption to complete value innovation, make it become an important entrance to contact social information for users instead of traditional media. At the same time, the value innovation activities of the content intelligent distribution platform are faced with the lack of guarantee on the content quality, the imperfection of the matching results based on the algorithm recommendation, and the challenge of eliminating the social integration function of the journalism industry. The intelligent content distribution platform can improve the value innovation by constructing the benefit community of the high quality content production source, improving the algorithm recommendation system itself and the combination of man and machine, and modifying the push logic.
【作者单位】： 武汉大学新闻与传播学院;
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，本文编号：2442309
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