传统媒体与新兴媒体新闻传播互动问题研究
发布时间：2019-04-16 21:00
【摘要】：处于高度信息化时代的今天,随着互联网+的广泛应用,也随着新闻受众对新闻传播理念和接受习惯的变化,传统媒体与以互联网新闻网络网站为代表的新兴媒体在新闻传播方面的互动,已经越来越多,越来越重要,由此带动了媒体融合的广泛深入发展。媒体互动、媒体融合是新闻传播发展的必然要求,也是媒体履行社会责任充分发挥新闻对社会信息的沟通、对社会发展和社会舆论的引领的必然选择。传统媒体与新兴媒体为什么进行互动?互动对新闻传播有什么意义与作用?怎样进一步做好互动,是本论文着力探讨的主要问题。本文共四章,第一章揭示研究背景、意义与目的以及国内外研究对该问题的研究现状与本文的创新点;第二章对传统媒体与新兴媒体新闻传播的互动进行了全面的概述,提出了互动的含义,指明了互动的意义与作用,互动的历史发展过程及现阶段大众阅读心理的变化;第三章主要论述传统媒体与新兴媒体互动的表现,体现在两个部分:互动的主体与互动内容,并针对互动的表现提出互动中存在的问题。第四章针对互动中存在的问题提出如何做好进一步互动的建议,分别从互动思想、互动机制运营、互动模式三方面展开。本文主要采用了文献研究法,案例分析法,探索性研究法等几种方法。作者阅读大量书籍,借助互联网搜集国内外关于传统媒体与新兴媒体新闻传播的互动案例,进行系统全面的分析。利用已知的关于新闻传播的知识,深入了解挖掘关于互动传播的知识点,合理利用多学科的知识进行论证。由于传统媒体与新兴媒体新闻传播的互动研究扔处于摸索阶段,本文意在通过分析归纳、以求探索出更加好的解决我国目前传统媒体与新兴媒体新闻传播的互动存在的问题,为接下来深入互动实践工作做好理论准备。
[Abstract]:In the era of high information technology, with the wide application of the Internet, and with the change of news audience's ideas and acceptance habits of news communication, The interaction between the traditional media and the emerging media represented by the Internet news network has become more and more important and has led to the extensive and in-depth development of the media integration. Media interaction and media fusion are the inevitable requirements for the development of news communication. It is also the inevitable choice for the media to fully exert the social responsibility to communicate with the social information and to guide the social development and public opinion. Why do traditional media interact with emerging media? What is the significance and function of interaction to news communication? How to do better interaction is the main problem that this paper focuses on. The first chapter reveals the background, significance and purpose of the research, as well as the domestic and foreign research on the current situation of this issue and the innovation of this paper; The second chapter gives a comprehensive overview of the interaction between the traditional media and the emerging media news communication, puts forward the meaning of the interaction, points out the significance and function of the interaction, the historical development process of the interaction and the change of the reading psychology of the masses at the present stage; The third chapter mainly discusses the performance of the interaction between the traditional media and the emerging media, which is embodied in two parts: the subject and the content of the interaction, and puts forward the problems existing in the interaction according to the performance of the interaction. The fourth chapter puts forward some suggestions on how to make further interaction, from three aspects: interactive thought, interactive mechanism operation and interactive mode. This paper mainly adopts several methods, such as literature research, case analysis, exploratory research and so on. The author reads a large number of books, collects the interactive cases about the traditional media and the emerging media news communication at home and abroad with the help of the Internet, and carries on the systematic and comprehensive analysis. This paper makes use of the known knowledge about news communication, deeply understands the knowledge points about interactive communication, and makes reasonable use of multi-disciplinary knowledge to demonstrate it. Because the interactive research of the traditional media and the emerging media news communication is in the groping stage, this paper aims to explore a better solution to the problems existing in the interaction between the traditional media and the emerging media news communication in our country through the analysis and induction. For the next in-depth interactive practice to prepare for the theoretical work.
【学位授予单位】：广西师范学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G210
本文编号：2459100
[Abstract]:In the era of high information technology, with the wide application of the Internet, and with the change of news audience's ideas and acceptance habits of news communication, The interaction between the traditional media and the emerging media represented by the Internet news network has become more and more important and has led to the extensive and in-depth development of the media integration. Media interaction and media fusion are the inevitable requirements for the development of news communication. It is also the inevitable choice for the media to fully exert the social responsibility to communicate with the social information and to guide the social development and public opinion. Why do traditional media interact with emerging media? What is the significance and function of interaction to news communication? How to do better interaction is the main problem that this paper focuses on. The first chapter reveals the background, significance and purpose of the research, as well as the domestic and foreign research on the current situation of this issue and the innovation of this paper; The second chapter gives a comprehensive overview of the interaction between the traditional media and the emerging media news communication, puts forward the meaning of the interaction, points out the significance and function of the interaction, the historical development process of the interaction and the change of the reading psychology of the masses at the present stage; The third chapter mainly discusses the performance of the interaction between the traditional media and the emerging media, which is embodied in two parts: the subject and the content of the interaction, and puts forward the problems existing in the interaction according to the performance of the interaction. The fourth chapter puts forward some suggestions on how to make further interaction, from three aspects: interactive thought, interactive mechanism operation and interactive mode. This paper mainly adopts several methods, such as literature research, case analysis, exploratory research and so on. The author reads a large number of books, collects the interactive cases about the traditional media and the emerging media news communication at home and abroad with the help of the Internet, and carries on the systematic and comprehensive analysis. This paper makes use of the known knowledge about news communication, deeply understands the knowledge points about interactive communication, and makes reasonable use of multi-disciplinary knowledge to demonstrate it. Because the interactive research of the traditional media and the emerging media news communication is in the groping stage, this paper aims to explore a better solution to the problems existing in the interaction between the traditional media and the emerging media news communication in our country through the analysis and induction. For the next in-depth interactive practice to prepare for the theoretical work.
【学位授予单位】：广西师范学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G210
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，本文编号：2459100
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