中国电视旅游节目生存发展研究
发布时间：2019-04-17 14:36
【摘要】：时至今日,我国电视旅游节目已走过近40个年头,尽管经历了其蓬勃发展和繁荣强盛的时期,但就整体情况而言,发展态势并不乐观,发展速度较为缓慢,制作过程也存在些许的问题与不足,进而导致诸如中央电视台《旅游风向标》、旅游卫视《世界游》和《中国游》等在业界具有一定影响力的节目惨遭停播或改版的命运,电视旅游节目的生存现状极度堪忧。但2013年湖南卫视《爸爸去哪儿》这档结合旅游题材的大型亲子互动真人秀节目的开播,瞬间改变了这一现状,成为同时段的收视冠军,出现了几近万人空巷的盛况。这是一个在媒介融合、类型融合大背景、大趋势下,将真人秀结合旅游题材做得非常成功的案例,而这种新形态节目的出现无疑给原本处于低迷状态的电视旅游节目打了一针强心剂,为整个电视旅游节目的发展带来了新景象、新希望。那么,如何才能使得我国电视旅游节目继续沿袭这一良好的发展态势,闯出一条可持续发展之路?这是本文研究的重点,也是本文的价值所在。本文不仅有电视理论依据的支撑,成功案例的分析,更有亲身创作实践的参与,真正做到了理论联系实际。为了更好地做到说理有据、翔实准确,在论文的写作过程中,笔者综合运用了文献资料法、比较研究法、案例研究法和数据分析法来完成对本文主题的探究。本文主要包含以下四部分内容:第一章对中国电视旅游节目的相关概念、产生背景、发展历程、类型划分和特征特点进行了界定和梳理,以便于接下来发现问题、分析问题和解决问题。第二章通过整理我国部分电视旅游节目的播出和收视情况,反映当下电视旅游节目举步维艰、令人堪忧的生存现状。第三章从节目收视率、形式、内容、包装和品牌效力等不同层面探析当下中国电视旅游节目存在的问题,并着重从节目内部维度来分析其成因。第四章从节目自身的内在蜕变、外部改进和吸收借鉴平面媒体与网络媒介在表现旅游方面的长处与优势三个层面提出发展策略,辅之以主创系列旅游节目的点滴感悟,希望能够为今后我国电视旅游节目打破现状、走出一条可持续发展道路,提供些许的借鉴与指导意义。
[Abstract]:To date, China's television tourism programs have gone through nearly 40 years, although it has experienced a period of vigorous development and prosperity, but as far as the overall situation is concerned, the development trend is not optimistic, and the development rate is relatively slow. There are also some problems and deficiencies in the production process, resulting in the fate of programs that have certain influence in the industry, such as CCTV, World Tour, and China Travel, which have been suspended or republished in the industry, and thus led to the fate of programs with certain influence in the industry, such as CCTV "Travel Vane," Travel Satellite TV, and "China Tour". The survival of TV tourism programs is extremely worrying. But in 2013, the launch of Hunan Satellite TV's "where Dad to go", a large-scale interactive Reality Show program that combines tourism themes, changed the status quo instantly and became a simultaneous audience champion, with the appearance of nearly thousands of people in empty alleys. This is a very successful case of combining Reality Show with tourism themes in the context of media convergence, type integration, and the general trend. The emergence of this new form of programs undoubtedly gives the original in a depressed state of TV tourism programs a strong injection, for the entire development of television tourism programs brought a new scene, new hope. Then, how can we make our TV tourism programs continue to follow this good development trend and break a sustainable development road? This is the focus of this study, but also the value of this paper. This article not only has the support of the television theory basis, the successful case analysis, but also has the personal creation practice participation, has truly achieved the theory and the practice. In order to be more reasonable and accurate, in the process of writing the thesis, the author comprehensively uses the methods of literature, comparative study, case study and data analysis to complete the research on the subject of this paper. This paper mainly includes the following four parts: the first chapter defines and combs the related concepts, background, development course, classification and characteristics of Chinese TV tourism programs in order to find out the problems next. Analyze and solve problems. The second chapter, through sorting out the broadcast and reception of some TV tourism programs in our country, reflects the current difficult and worrying survival situation of TV tourism programs. The third chapter analyzes the problems existing in Chinese TV tourism programs from different aspects such as program ratings, forms, contents, packaging and brand effectiveness, and focuses on the causes from the internal dimensions of programs. The fourth chapter puts forward the development strategies from three aspects: the internal transformation of the program itself, the external improvement and the absorption of the strengths and advantages of the print media and the network media in the performance of tourism, which is supplemented by the realization of the main series of tourism programs. Hope to break the status quo for TV tourism programs in the future, to walk a sustainable development path, to provide some reference and guidance significance.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
[Abstract]:To date, China's television tourism programs have gone through nearly 40 years, although it has experienced a period of vigorous development and prosperity, but as far as the overall situation is concerned, the development trend is not optimistic, and the development rate is relatively slow. There are also some problems and deficiencies in the production process, resulting in the fate of programs that have certain influence in the industry, such as CCTV, World Tour, and China Travel, which have been suspended or republished in the industry, and thus led to the fate of programs with certain influence in the industry, such as CCTV "Travel Vane," Travel Satellite TV, and "China Tour". The survival of TV tourism programs is extremely worrying. But in 2013, the launch of Hunan Satellite TV's "where Dad to go", a large-scale interactive Reality Show program that combines tourism themes, changed the status quo instantly and became a simultaneous audience champion, with the appearance of nearly thousands of people in empty alleys. This is a very successful case of combining Reality Show with tourism themes in the context of media convergence, type integration, and the general trend. The emergence of this new form of programs undoubtedly gives the original in a depressed state of TV tourism programs a strong injection, for the entire development of television tourism programs brought a new scene, new hope. Then, how can we make our TV tourism programs continue to follow this good development trend and break a sustainable development road? This is the focus of this study, but also the value of this paper. This article not only has the support of the television theory basis, the successful case analysis, but also has the personal creation practice participation, has truly achieved the theory and the practice. In order to be more reasonable and accurate, in the process of writing the thesis, the author comprehensively uses the methods of literature, comparative study, case study and data analysis to complete the research on the subject of this paper. This paper mainly includes the following four parts: the first chapter defines and combs the related concepts, background, development course, classification and characteristics of Chinese TV tourism programs in order to find out the problems next. Analyze and solve problems. The second chapter, through sorting out the broadcast and reception of some TV tourism programs in our country, reflects the current difficult and worrying survival situation of TV tourism programs. The third chapter analyzes the problems existing in Chinese TV tourism programs from different aspects such as program ratings, forms, contents, packaging and brand effectiveness, and focuses on the causes from the internal dimensions of programs. The fourth chapter puts forward the development strategies from three aspects: the internal transformation of the program itself, the external improvement and the absorption of the strengths and advantages of the print media and the network media in the performance of tourism, which is supplemented by the realization of the main series of tourism programs. Hope to break the status quo for TV tourism programs in the future, to walk a sustainable development path, to provide some reference and guidance significance.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
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