新媒体环境下党报经营转型探索
发布时间：2019-07-24 16:24
【摘要】：正在媒体竞争进入新的发展阶段的今天,浙报公司始终坚持以思想创意引领党报经营,以策划创新开拓党报市场,为打造富有竞争力的创意型媒体开展实践。在公司内部,积极倡导全员策划,告别"打一枪、换一炮"的传统模式,走向以策划引领的项目思维。移动互联网时代,传统媒体如何构建自身的竞争优势?如何树立自身的核心价值?如何完成从传播领域生产者到社会生态共建者的深
[Abstract]:Today, the media competition has entered a new stage of development, and the company always insists on leading the party newspaper operation with the ideas and ideas, to plan and innovate the party newspaper market, and to carry out the practice for creating the competitive creative media. In the interior of the company, actively advocate the overall planning, farewell to the traditional mode of the "One shot, one shot.", and go to the project thinking led by the planning. How does the traditional media build its own competitive advantage in the mobile internet age? How to set up its own core value? How to complete the depth of producer-to-social co-construction from the field of communication
【作者单位】： 浙江日报新闻发展有限公司;
【分类号】：G216.3
[Abstract]:Today, the media competition has entered a new stage of development, and the company always insists on leading the party newspaper operation with the ideas and ideas, to plan and innovate the party newspaper market, and to carry out the practice for creating the competitive creative media. In the interior of the company, actively advocate the overall planning, farewell to the traditional mode of the "One shot, one shot.", and go to the project thinking led by the planning. How does the traditional media build its own competitive advantage in the mobile internet age? How to set up its own core value? How to complete the depth of producer-to-social co-construction from the field of communication
【作者单位】： 浙江日报新闻发展有限公司;
【分类号】：G216.3
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