科普类微信公众号的传播——以“果壳网”为例
发布时间：2019-08-16 21:11
【摘要】：正随着微信传播影响力的不断扩大和科学教育全民化的全面推广,各大科技传播单位均开通微信公众号向大众普及科学知识,其中“果壳网”以影响力指数高达1467.39的瞩目成就位居同类首位。本文以“果壳网”公众号为例,以2016年10月28日至2016年12月28日为期62天的161次推送共计387条消息为研究样本,攫取数据进行量化分析。从消息推
[Abstract]:With the continuous expansion of WeChat communication influence and the all-round promotion of science education, all major science and technology communication units have opened WeChat official accounts to popularize scientific knowledge to the public, among which "Fruit Shell Network" ranks first with the remarkable achievements of its influence index as high as 1467.39. In this paper, taking the official account of "Fruit Shell Network" as an example, a total of 387messages were pushed for 62 days from October 28, 2016 to December 28, 2016, and the data were seized for quantitative analysis. Push from message
【作者单位】： 南京信息工程大学语言文化学院;
【分类号】：G206;G315
[Abstract]:With the continuous expansion of WeChat communication influence and the all-round promotion of science education, all major science and technology communication units have opened WeChat official accounts to popularize scientific knowledge to the public, among which "Fruit Shell Network" ranks first with the remarkable achievements of its influence index as high as 1467.39. In this paper, taking the official account of "Fruit Shell Network" as an example, a total of 387messages were pushed for 62 days from October 28, 2016 to December 28, 2016, and the data were seized for quantitative analysis. Push from message
【作者单位】： 南京信息工程大学语言文化学院;
【分类号】：G206;G315
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