策略性互动及风险缓解：政务新媒体对亚文化网络群体事件的报道
发布时间：2023-06-05 04:25
新媒体技术的发展为网民政治参与提供便利,亦为政府民主管理提供了新形式、新渠道。依托网络媒体,热点事件被飞速讨论、转载,引发网络舆论甚至网络群体事件。一方面,这有助于网民的政治表达和社会关切的及时处理;另一方面,鉴于网络群体事件的不可控性和可能存在的极端化倾向,政府和官方媒体亟需与新媒体环境及网络文化相融合,从而掌握舆论引导的话语权,实现对网络群体事件的议程设置。目前,以社交媒体为平台的电子政务如政府网站、政务类微博、推特和政务微信公众号等正受到世界各国政府的广泛关注。中国国家主席习近平高度重视新闻舆论引导特别是新媒体的发展:“要把网上舆论工作作为宣传思想工作的重中之重来抓”;“各级党报党刊、电台电视台要讲导向,都市类报刊、新媒体也要讲导向”。然而,面对纷繁复杂的网络文化,部分电子政务似乎存在“失语”现象,与网民沟通的能力有待提高。本文以排行第一的政务微信公众号“共青团中央”为例,对其有关网络群体事件“帝吧出征”的报道进行积极话语分析。借助马丁等提出的话语分析工具中的评价系统和识别系统,结合戈夫曼拟剧论及伯明翰学派亚文化理论,本文发现,面对网络青年亚文化群体和新媒体传播环境,“共青团中央...
【文章页数】：127 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
CHAPTER ONE INTRODUCTION
1.1 Research Orientation
1.2 Rationale and Significance of the Present Study
1.3 Research Questions
1.4 Organization of the Thesis
CHAPTER TWO LITERATURE REVIEW
2.1 The Notion of New Media and its Impact on State-Public Interaction
2.2 Government New Media and Internet Mass Event
2.3 Language-related Studies on Government New Media
2.3.1 The Abundance of Studies from the Perspectives of Journalism and Public Administration
2.3.2 The Call for a Discursive Approach from the Perspective of SFL
2.4 Summary
CHAPTER THREE THEORETICAL FRAMEWORK-AN INTEGRAL APPROACH
3.1 Combining Positive Discourse Analysis with Three-dimensional Modal(Fairclough1995)
3.2 Analytical Toolkit by Martin and Rose(2007)
3.2.1 Appraisal System:Negotiating Attitudes
3.2.2 Identification System:Tracking Participants
3.3 Dramaturgical Theory
3.4 The Subculture Theory of the Birmingham School
CHAPTER FOUR METHODOLOGY
4.1 Sample Selection
4.1.1 A Brief Introduction to the Political WeChat Central Committee of Communist Youth League
4.1.2 A Brief Introduction to the Expedition of Diba
4.2 Analytical Procedure
CHAPTER FIVE DESCRIPTION AND INTERPRETATION OF LINGUISTIC FEATURES
5.1 Legitimatizing the Participants
5.1.1 Introducing the Participants as Mature Youngsters
5.1.2 Tracking the Participants as Soldiers Guarding the Country
5.1.3 Defining the Participants Officially
5.1.4 Summary and Discussion
5.2 Building Alignments with the Participants
5.2.1 Introducing the Participants Using Proper Names without Explanation
5.2.2 Engaging the Participants in the Text by Posting the Screen Shots of Their Statements
5.2.3 Amplifying the Attitudes of the Participants Through a“war”metaphor
5.2.4 Summary and Discussion
5.3 Propagandizing Patriotism and Rationalism
5.3.1 Appraising Hostile Media with Negative Appreciations
5.3.2 Appraising the Participants’Activities with Positive Appreciations
5.3.3 Appraising the Participants with Positive Judgements
5.3.4 Expressing Positive Affect
5.3.5 Summary and Discussion
CHAPTER SIX DISCUSSION ON THE CHOICE OF LINGUISTIC RESOURCES
6.1 The Characteristics of the Subcultures in the Expedition of Diba
6.1.1 The Resistance Against Foreign Hegemony and Separatists
6.1.2 A Style of Carnival in the Seeking of National and Political Identity
6.1.3 The Incorporation by Mainstream Media:Acknowledgment of Positive Aspects and Appealing for Rationalism
6.2 Summary and Further Discussion
CHAPTER SEVEN CONCLUSIONS
REFERENCES
APPENDICES
Appendix A
Appendix B
本文编号：3831679
【文章页数】：127 页
【学位级别】：硕士
【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
CHAPTER ONE INTRODUCTION
1.1 Research Orientation
1.2 Rationale and Significance of the Present Study
1.3 Research Questions
1.4 Organization of the Thesis
CHAPTER TWO LITERATURE REVIEW
2.1 The Notion of New Media and its Impact on State-Public Interaction
2.2 Government New Media and Internet Mass Event
2.3 Language-related Studies on Government New Media
2.3.1 The Abundance of Studies from the Perspectives of Journalism and Public Administration
2.3.2 The Call for a Discursive Approach from the Perspective of SFL
2.4 Summary
CHAPTER THREE THEORETICAL FRAMEWORK-AN INTEGRAL APPROACH
3.1 Combining Positive Discourse Analysis with Three-dimensional Modal(Fairclough1995)
3.2 Analytical Toolkit by Martin and Rose(2007)
3.2.1 Appraisal System:Negotiating Attitudes
3.2.2 Identification System:Tracking Participants
3.3 Dramaturgical Theory
3.4 The Subculture Theory of the Birmingham School
CHAPTER FOUR METHODOLOGY
4.1 Sample Selection
4.1.1 A Brief Introduction to the Political WeChat Central Committee of Communist Youth League
4.1.2 A Brief Introduction to the Expedition of Diba
4.2 Analytical Procedure
CHAPTER FIVE DESCRIPTION AND INTERPRETATION OF LINGUISTIC FEATURES
5.1 Legitimatizing the Participants
5.1.1 Introducing the Participants as Mature Youngsters
5.1.2 Tracking the Participants as Soldiers Guarding the Country
5.1.3 Defining the Participants Officially
5.1.4 Summary and Discussion
5.2 Building Alignments with the Participants
5.2.1 Introducing the Participants Using Proper Names without Explanation
5.2.2 Engaging the Participants in the Text by Posting the Screen Shots of Their Statements
5.2.3 Amplifying the Attitudes of the Participants Through a“war”metaphor
5.2.4 Summary and Discussion
5.3 Propagandizing Patriotism and Rationalism
5.3.1 Appraising Hostile Media with Negative Appreciations
5.3.2 Appraising the Participants’Activities with Positive Appreciations
5.3.3 Appraising the Participants with Positive Judgements
5.3.4 Expressing Positive Affect
5.3.5 Summary and Discussion
CHAPTER SIX DISCUSSION ON THE CHOICE OF LINGUISTIC RESOURCES
6.1 The Characteristics of the Subcultures in the Expedition of Diba
6.1.1 The Resistance Against Foreign Hegemony and Separatists
6.1.2 A Style of Carnival in the Seeking of National and Political Identity
6.1.3 The Incorporation by Mainstream Media:Acknowledgment of Positive Aspects and Appealing for Rationalism
6.2 Summary and Further Discussion
CHAPTER SEVEN CONCLUSIONS
REFERENCES
APPENDICES
Appendix A
Appendix B
本文编号：3831679
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