Impact of Instagram Influencer Marketing on the Consumer Beh

发布时间：2024-02-18 00:50

　　

【文章页数】：62 页

【学位级别】：硕士

【文章目录】：
Abstract
Acknowledgement
Introduction
    Background of The Study
    Aim of Study
    Research Questions
    Organization of the Thesis
Literature Review
    Social Media Marketing
        Instagram
        Instagram influencers
    E-Word of Mouth
    Perceived Authenticity
    Trust
    Purchase Intention
    Theoretical Framework and Research Hypothesis
Methodology
    Measurement
    Sampling and Data Collection
    Analysis method
Results
    Descriptive Results
        Demographic descriptive
        Descriptive of Variables and Reliability
    Reliability
    Correlation
    Regression
Discussion and Conclusion
    Major Findings
    Limitation and Future Directions
References
APPENDIX Instagram Influence on Consumer Behavior



本文编号：3901607