盘骚里《烈女春香守节歌》的文化内容创意化研究

发布时间：2019-06-09 16:12

【摘要】：在21世纪文化产业时代,文化内容创意已经成为国家竞争力的一个核心要素,可谓一篇文学作品支配世界。古典文学含有民族的历史、传统文化艺术和情绪,而因基于民族的文化原型,具有世界性的普遍性和特殊性。古典文学中的故事隐含着文化原型,往往由以作家的描述为主的叙事结构组成。挖掘文学中传统文化艺术的文化原型素材,实现文化内容创意化,可活用于很多文化内容创意领域和文化产业。另外,文学中文化原型和现存的叙事结构可能需要用能反映媒体特征和与顾客沟通的讲故事方法进行再创造的文化内容创意。现在的故事是表演者和观众参与同一个媒体,在现场互动的讲故事方法。一个开发成功的文化原型和故事素材融为一体的讲故事方法,要在国内外成名、具备竞争力的成功的文化内容创创,就需要所谓一个资源多种用途的OSMU销售战略。OSMU销售战略是指一种内容创意被再创造成多种媒体内容创意,实现商品化的文化产业的特征。用OSMU,一种讲故事方法被转移到其他媒体,进行媒体变奏,获得崭新的表现方式。今天,文学的文化原型很有其价值。是什么文化原型最有效?最有效的途径是在脍炙人口、超越时代被解读的文学作品中寻找民族的文化原型。民族情绪在集体无意识中获得其普遍性和整体性。一个民族在共同的生活根源中形成共同的情感纽带,逐渐形成地域性民族特征,最后成为文化原型。基于神话原型和根源说话,起始于盘骚里,被印刷成小说,跨越时代始终受到大众喜爱的作品就是《烈女春香守节歌》。《烈女春香守节歌》里插入神话原型和民族说话,内含着符合民族情绪的“恨”和“兴”等集体无意识,具有很高的民族的文化原型价值。因此本论文的目的在于挖掘盘骚里《烈女春香守节歌》的爱情故事所承载的文化原型,揭示和开发适合文化产业的文化内容创意化的活用。本论中,通过分析《檀君神话》的文化原型、故事成立背景以及叙事结构,揭示了盘骚里《烈女春香守节歌》适合文化原型的原因,还根据民族文化和民族情绪的相互关系分析了文化原型的要素。在此基础上,对盘骚里《烈女春香守节歌》作为文本所内含的永久性、时代性、民族性、多面性等四种文化原型价值进行了阐明。此外,首先,对关于文化产业的主要概念进行了整理,如OSMU的定义,文化原型、文化内容创意、讲故事、数码产品等,还调查了古典文学领域所研究过的文化原型和文化内容创意的开发现况。本论中,依据《烈女春香守节歌》的文化原型内容,分析了人物的多样性和艺术剧多样性的长处,还以讲故事方法为主比较分析和研究了文化内容创意化的过程以及经过多方面的再创造过程的变样事例。《春香传》为主题的古典文学作品的作者和年代未详,异本约120余种,题目在各异本中有所不同,可被看做作品集《春香传集》,而不是单一的作品。《春香传集》的版本中,其异本为5种,写本为约20余种,活字本为50余种,翻译本为6、7种,最为代表性的是完版本《烈女春香守节歌》。对完版本盘骚里《烈女春香守节歌》的文化内容创意化过程,比较和分析研究其文化符号性文本叙事结构和讲故事方法,有助于激活古典文学的价值,以及改编和变换成文化内容创意以适合文化产业的研究。本研究通过盘骚里《烈女春香守节歌》的文化内容创意化,根据古典文学所具有的文化艺术的美学故事研究了文化原型,并以此为主要材料,分析了文化内容创意化的事例。但愿此研究有助于提高文学中文化原型研究的重要性,挖掘古典文学中内含的文化原型,实现更有创意的文化内容创意化,因而人文学的重要性进一步得到重视,在人文学领域对文化价值的研究更为活跃。
[Abstract]:In the era of cultural industry in the 21 st century, the idea of cultural content has become a core element of the national competitive power, and it is a literary work to dominate the world. The classical literature contains the history of the nation, the traditional culture art and the emotion, and because of the nation-based cultural archetype, it has the universal universality and particularity. The story in the classical literature implies a cultural archetype, often composed of the narrative structure of the author's description. The cultural prototype material of the traditional culture and art in the literature is excavated, and the cultural content creation is realized, which can be used for many cultural content creative fields and cultural industries. In addition, cultural archetypes and existing narrative structures in literature may need to be creative with the cultural content that can be re-created with storytelling methods that reflect the characteristics of the media and communicate with customers. The story is a story-telling method that the performer and the audience participate in the same media and interact on the scene. A story-telling method for the development of a successful cultural prototype and story material, to be famous at home and abroad, with the successful cultural content of competitiveness, requires the so-called OSMU sales war with a variety of uses The OSMU sales strategy refers to the fact that a kind of content creative is created to create a variety of media content ideas and realize the commercialization of the cultural industry. An OSMU, a story-telling method, which is transferred to other media to play the media and get a brand-new expression. The cultural archetypes of literature are very important today. It's worth. What cultural archetypes? The most effective way is to find a nation's text in a literary work that is the most effective way to go beyond the times. The development of the archetypal. The national mood is universal in the collective unconsciousness. As a whole, a nation forms a common emotional bond in the common source of life, and gradually forms the characteristic of the regional nationality, and finally becomes the text A prototype based on mythological archetypes and root causes, starting in a harry, printed as a novel, and always being loved by the public across the times. The Song of the Spring and the Spring Festival is inserted into the mythological archetypal and the national speech, which contains the collective unconsciousness of the "to hate" and the "Hing", which are in accordance with the national mood, and has a very high national culture. The purpose of this thesis is to explore the cultural archetypes carried by the love story of the "Chorus of the spring and the spring of the spring", and to reveal and develop the cultural content of the culture industry. In this paper, through the analysis of the cultural archetypes, the establishment of the story and the structure of the narrative of the Myth of Honolulu, the paper reveals the reasons for the "Chorus of the Spring and the Spring of the Spring"> for the cultural archetype, and also analyzes the culture according to the relationship between the national culture and the national emotion. On the basis of this, the four cultural archetype values, such as the permanence, the time character, the national character and the multi-sidedness, which are included in the text, are taken as the permanent, the times, the nationality and the one-sidedness of the text. In addition, first, the main concept of cultural industry, such as the definition of OSMU, culture prototype, cultural content creation, storytelling, digital products and so on, is also investigated, and the cultural archetypes and cultural contents studied in the field of classical literature are also investigated. In this paper, according to the content of the cultural archetype of the "Chorus of the Spring and the Spring Festival", the author analyzes the diversity of the characters and the advantages of the art and the diversity of the art, and also analyzes and studies the process of the creation of the cultural content with the method of the story-telling as the main basis. The example of the creation of the process of creation. The author and the age of the classical literary works with the theme of "Chunxiang" are more than 120 kinds, and the subject is different in different times. It can be regarded as a collection of works , but not a single piece of work." In the version of Spring Fragrant Set>, it is 5 species, and it is about 20 kinds, with more than 50 types of active characters. The translation is 6,7, and the most representative is the end. " The version 【学位授予单位】：延边大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：I312.077;G131.2

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