我国违法药品广告的现状及应对策略分析

发布时间：2018-03-05 23:10

本文选题：违法药品广告　切入点：现状　出处：《广东药学院学报》2016年01期 　论文类型：期刊论文

【摘要】：目的分析我国违法药品广告的现状、常见问题,提出规范药品广告治理的对策。方法主要采用文献研究法,通过对国家药监局公布的违法药品广告公告的统计分析,提出治理违法药品广告的建议。结果与结论中国违法药品广告的常见违法行为主要包括处方药宣传媒体违规、适应证超范围、药品功效宣传不科学,广告代言形象主体违规,药品名称不规范等。应采取完善药品广告监督管理体系,加大违法药品广告处罚力度,建立健全相关的法律法规,加强行业自律,提高消费者鉴别违法药品广告的能力,增强自身维权意识等具体的解决策略。
[Abstract]:Objective to analyze the current situation and common problems of illegal drug advertisement in China, and to put forward the countermeasures to regulate the administration of drug advertisement. Methods the method of literature research was adopted, and the statistical analysis of the advertisement announcement of illegal drug published by the State Drug Administration was carried out. Results and conclusions the common illegal behaviors of illegal drug advertising in China mainly include the violation of prescription drug propaganda media, the indication exceeding the scope, the unscientific propaganda of drug efficacy, and the violation of the subject of advertisement endorsing image. It is necessary to improve the supervision and management system of drug advertisements, increase the punishment of illegal drug advertisements, establish and perfect relevant laws and regulations, strengthen the self-discipline of the industry, and improve the ability of consumers to identify illegal drug advertisements. Strengthen their own awareness of rights and other specific solutions.
【作者单位】：北京中医药大学管理学院;
【分类号】：R952

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