信息差距与危机沟通的优先次序——以山东非法疫苗事件为例

发布时间：2018-05-27 05:06

  本文选题：危机沟通 + 舆情应对　； 参考：《北京行政学院学报》2017年06期

【摘要】：信息缺乏是风险社会放大的主要原因之一,及时弥补信息差距是舆情应对的重要手段。以山东非法疫苗事件为例,采用内容分析法研究了7958条微博数据,从信息需求和供给两个方面分析了信息差距。信息差距既表现为数量不足,又表现为时间滞后、结构错位和信任度不高等问题,在事件发展的不同阶段具有不同表现。危机沟通的优先次序应依据信息的数量和质量差距而确定。在案例分析的基础上,构建了新媒体环境下的危机沟通模型,主张利用大数据分析危机事件中信息差距,从而对危机沟通的原则、内容、主体和渠道的优先性、组合性作出总体安排。
[Abstract]:The lack of information is one of the main reasons for the enlargement of the risk society, and timely bridging the information gap is an important means to deal with public opinion. Taking the illegal vaccine incident in Shandong Province as an example, 7958 Weibo data were studied by content analysis method, and the information gap was analyzed from two aspects of information demand and supply. The information gap is not only a lack of quantity, but also a time lag, a structural dislocation and a low degree of trust. It has different performance in different stages of the development of events. Priorities for crisis communication should be based on the quantitative and qualitative gaps in information. On the basis of case analysis, this paper constructs a crisis communication model under the new media environment, and advocates to use big data to analyze the information gap in crisis events, thus giving priority to the principle, content, subject and channel of crisis communication. Make the overall arrangement by combination.
【作者单位】： 北京师范大学中国社会管理研究院/社会学院;
【基金】：教育部重大攻关项目(15JZD027)
【分类号】：D63;R95
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本文编号：1940550