Investigating the Relationships between Service Quality,Sati
发布时间：2023-04-02 09:37
集旅游度假和健康服务为一体的医疗旅游是当前世界旅游经济中一个日益成长的市场,其中,泰国的医疗旅游产业位居亚洲领先位置。来自中国的医疗游客是泰国医疗旅游客源中的重要组成部分,特别是在中国开放二胎政策以后,来泰国的中国医疗游客人数剧增。由于泰国的医疗条件在人员配置、设施设备、技术服务等方面的优势,使得泰国的医疗水准可与一些发达国家比肩,且费用低廉,因此对于那些正忙于寻求海外就医的中国夫妇们来说,泰国医疗成为其首选。基于此,本研究将目标放在对赴泰国接受辅助生殖医疗服务的中国医疗游客的消费行为意向产生影响的一些因素上。本研究在文献综述的基础上构建医疗旅游服务质量模型。该模型同时可以评估医疗旅游的服务质量与行为意向之间的关联,以便更好地理解泰国医疗旅游服务的供应方与中国医疗游客之间的关系。该模型中,服务满意度是服务质量和顾客消费行为意向之间的中间介质,分为两个维度:其一,基于交易维度的服务满意度以关注医疗服务提供者和医疗游客在服务过程中的互动关系为主;其二,基于双方关系维度的服务满意度则以医疗服务提供者与医疗游客之间的关系为主。消费行为意向则包括口杯推荐的意向、再次赴泰国医疗旅游的意向、再次赴泰...
【文章页数】：77 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
Chapter 1 Introduction
1.1 Research Background
1.2 Significance of the study
1.3 Research questions
1.4 Research objectives
1.5 Definition of key terms for this research
1.6 Organization of the study
1.7 Chapter conclusion
Chapter 2 Literature Review
2.1 Service quality
2.2 Healthcare service quality
2.2.1 Core service and service delivery process
2.2.2 Communication effectiveness quality
2.3 Satisfaction
2.3.1 Transaction-based satisfaction
2.3.2 Relationship-based satisfaction
2.4 Behavioral intentions
2.4.1 Word-of-mouth (WOM) (recommendation) intention
2.4.2 Intention to revisit
Chapter 3 Hypothesis development
3.1 The relationship between service quality and satisfaction
3.2 The relationship among service quality, satisfaction, and behavioral intentions
3.3 The moderating effect of price reasonableness on the relationship betweensatisfaction and behavior intentions
3.4 Conclusion
Chapter 4 Research Methodology
4.1 Participants
4.2 Design
4.3 Pilot Test
4.3.1 Reliability and Content validity
4.4 conclusion
Chapter 5 Data Analysis and Results
5.1 Demographics of participants
5.2 Descriptive statistics analysis
5.3 Confirmatory Factor Analysis
5.4 Structural Equation Modeling
5.5 Moderating Effects Testing
5.6 Discussion
5.6.1 Service quality and satisfaction
5.6.2 Satisfaction and intention to revisit
5.6.3 The moderation effect of price reasonableness
5.7 Conclusion
Chapter 6 Conclusion
6.1 Major finding in research and practical implication
6.2 limitations and future research
Reference
Appendix: Questionnaire
附录: 调查问卷(Questionnaire Chinese Version)
攻读硕士学位期间取得的研究成果
Acknowledgements
附件
本文编号：3778994
【文章页数】：77 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
Chapter 1 Introduction
1.1 Research Background
1.2 Significance of the study
1.3 Research questions
1.4 Research objectives
1.5 Definition of key terms for this research
1.6 Organization of the study
1.7 Chapter conclusion
Chapter 2 Literature Review
2.1 Service quality
2.2 Healthcare service quality
2.2.1 Core service and service delivery process
2.2.2 Communication effectiveness quality
2.3 Satisfaction
2.3.1 Transaction-based satisfaction
2.3.2 Relationship-based satisfaction
2.4 Behavioral intentions
2.4.1 Word-of-mouth (WOM) (recommendation) intention
2.4.2 Intention to revisit
Chapter 3 Hypothesis development
3.1 The relationship between service quality and satisfaction
3.2 The relationship among service quality, satisfaction, and behavioral intentions
3.3 The moderating effect of price reasonableness on the relationship betweensatisfaction and behavior intentions
3.4 Conclusion
Chapter 4 Research Methodology
4.1 Participants
4.2 Design
4.3 Pilot Test
4.3.1 Reliability and Content validity
4.4 conclusion
Chapter 5 Data Analysis and Results
5.1 Demographics of participants
5.2 Descriptive statistics analysis
5.3 Confirmatory Factor Analysis
5.4 Structural Equation Modeling
5.5 Moderating Effects Testing
5.6 Discussion
5.6.1 Service quality and satisfaction
5.6.2 Satisfaction and intention to revisit
5.6.3 The moderation effect of price reasonableness
5.7 Conclusion
Chapter 6 Conclusion
6.1 Major finding in research and practical implication
6.2 limitations and future research
Reference
Appendix: Questionnaire
附录: 调查问卷(Questionnaire Chinese Version)
攻读硕士学位期间取得的研究成果
Acknowledgements
附件
本文编号：3778994
本文链接：https://www.wllwen.com/yixuelunwen/yiyuanguanlilunwen/3778994.html
