社会公众对两项食品标签通则的知识、态度、行为调查

发布时间：2019-01-06 19:59

【摘要】：[目的]了解社会公众对2项食品安全国家标准(《预包装食品标签通则》和《预包装食品营养标签通则》,以下简称"标准")的知识、态度和行为(KAP)的现状,为进一步加强食品安全标准的宣传提供科学依据。[方法]于2015年选择常州市商场、超市、母婴用品专卖店共10家,采用拦截式调查方式,对350名消费者进行2项标准的KAP问卷调查。[结果]回收有效问卷348份,有效率为99.4%。消费者对2项标准的知晓率为59.3%,参与普及标准相关活动的正向态度率为69.4%,使用标准的行为形成率为60.1%。年龄和学历是影响消费者了解标准及实际按标签采购婴幼儿食品的主要因素(P0.05);年龄和家庭人均月收入是影响消费者愿意按标签选购婴幼儿食品的主要因素(P0.05)。消费者获知标准的实际途径前三位分别是:政府相关部门组织的宣传活动(58.9%)、宣传栏/手册(34.8%)、电视广播(29.6%);期望获知标准的途径前三位分别是政府相关部门组织的宣传活动(60.1%)、宣传栏/手册(39.4%)、微信(35.6%)。[结论]消费者对2项食品标签通则的知晓率有待进一步提高,应通过多种宣传方式普及标准、深化标准跟踪评价的内涵。
[Abstract]:[objective] to understand the current situation of knowledge, attitude and behavior of (KAP) in two national standards of food safety (General principles for labelling of prepackaged foods) and nutrition labelling of prepackaged foods (hereinafter referred to as "Standards"). To further strengthen the propaganda of food safety standards to provide scientific basis. [methods] A total of 10 shopping malls, supermarkets and specialty stores of maternal and infant articles were selected in Changzhou City in 2015. Two standard KAP questionnaires were conducted on 350 consumers by means of interception survey. [results] 348 valid questionnaires were collected and the effective rate was 99.4%. The awareness rate of the two standards was 59.3, the positive attitude rate of participating in popularizing standard related activities was 69.4, and the behavior forming rate of using the standard was 60.1. Age and education were the main factors that affected consumers' understanding of the standard and the actual purchase of infant food according to the label (P0.05); Age and per capita monthly income were the main factors influencing consumer's willingness to choose and purchase infant food according to label (P0.05). The first three practical ways for consumers to learn about the standard are: propaganda activities organized by the relevant government departments (58.9%), publicity columns / manuals (34.8%), television broadcasting (29.6%); The first three ways to expect to know the standard were the propaganda activities organized by the relevant government departments (60.1%), the propaganda column / handbook (39.4%), and WeChat (35.6%). [conclusion] the awareness rate of the two general principles of food labelling needs to be further improved, and the connotation of standard tracking and evaluation should be deepened by popularizing the standards through various propaganda methods.
【作者单位】：常州市卫生监督所;
【基金】：江苏省卫生计生委立项项目(编号:SPBZGZ-2015-002) 常州市高层次卫生人才培养工程(无编号)
【分类号】：R155

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