马尔库塞媒介即意识形态思想研究

发布时间：2018-05-03 11:48

本文选题：马尔库塞 + 媒介　；参考：《广西师范大学》2017年硕士论文

【摘要】：随着互联网技术发展,手机、社交网站、网络客户端等新媒介的迅速发展,意识形态的传播方式已经多样化,影响范围也相比于传统媒体更加广泛,传播手段也更加隐蔽化。如何在新媒介迅速发展的大数据时代中保障社会主义意识形态安全,就成为了一个重要的时代课题。在此时代背景下,马尔库塞媒介意识形态思想就体现出了重要的研究价值。本文详细阐述了马尔库塞媒介即意识形态思想,分别从思想来源、思想内容、思想发展、思想价值等几个方面进行系统分析。在思想来源上,指出马尔库塞媒介即意识形态思想与马克思、胡塞尔和海德格尔等人的联系,阐明马尔库塞对马克思的科学技术异化观、胡塞尔的“生活世界”理论以及海德格尔的科学技术思想的继承和发展。在思想内容方面,本文将马尔库塞媒介即意识形态思想划分为科学技术中立性批判和媒介控制论两个部分。这体现从一般到具体的方法,媒介包含于科学技术,先说明科学技术的一般性,进而论述媒介的具体性,是符合逻辑的。其中,媒介控制论又分为国家操控媒介和媒介控制意识形态两部分。马尔库塞的媒介即意识形态思想的影响是巨大的,哈贝马斯、伯明翰学派、北美经验学派以及媒介环境学派分别从不同角度对马尔库塞该思想进行了回应。值得注意的是,伯明翰学派在肯定马尔库塞媒介即意识形态的基础上提出了受众的主体性,而北美经验学派和媒介环境学派则运用“实证科学主义”的方法对媒介传播进行客观地考察,各有优点和不足,促进了媒介理论极大发展。本文通过问题研究法、文献研究法和多学科综合研究法,参阅马尔库塞以及外国著名学者对马尔库塞评注的未被翻译的英文资料,创新式地把马尔库塞媒介理解为发达资本主义社会的商品服务和科学技术,打破国内对马尔库塞媒介理论局限于传统媒体、新媒体的论述,将媒介的范围拓展至政治、经济和文化领域。基于这种理解,马尔库塞媒介即意识形态的思想对我国新媒介时代社会主义意识形态安全问题具有重要借鉴意义。启示我国在社会主义意识形态建设中要顺应媒介新潮流,必须改革创新媒介传播体制,积极抵御西方意识形态渗透,争夺国际话语权,坚持以人为本,推进媒介深度融合。
[Abstract]:With the development of Internet technology and the rapid development of new media such as mobile phone, social networking site and network client, the way of ideological communication has been diversified, and the scope of influence is wider than that of traditional media, and the means of communication are more subtle. How to ensure the safety of socialist ideology in the era of big data with the rapid development of new media has become an important subject of the times. Against this background, Marcuse's media ideology reflects an important research value. This paper expounds in detail Marcuse's media, I. e., ideological thought, which is analyzed systematically from the source, content, development and value of ideology. In terms of ideological sources, this paper points out the relationship between the media of Marcuse and Marx, Husserl and Heidegger, and expounds Marcuse's view of scientific and technological alienation of Marx. The inheritance and development of Husserl's theory of life world and Heidegger's thought of science and technology. In terms of ideological content, this paper divides Marcuse's media, that is, ideology thought, into two parts: science and technology neutrality criticism and media cybernetics. It is logical to explain the generality of science and technology and then discuss the concreteness of media. Among them, media cybernetics is divided into two parts: state control media and media control ideology. The influence of Marcuse's media namely ideology is great. Habermas Birmingham school North American empiricism and media environment school respectively respond to Marcuse's thought from different angles. It is worth noting that the Birmingham School put forward the subjectivity of the audience on the basis of affirming the Marcuse media that is the ideology. The North American school of experience and the school of media environment use the method of "positivism scientism" to investigate the media communication objectively, each has its own advantages and disadvantages, which promotes the media theory to develop greatly. In this paper, we refer to the untranslated English materials of Marcuse and famous foreign scholars through problem research, literature research and multi-disciplinary comprehensive research. The media of Marcuse was interpreted as the commodity service and science and technology of the developed capitalist society in an innovative way, and the theory of the media was limited to the traditional media, the new media was discussed, and the scope of the media was extended to politics. Economic and cultural fields Based on this understanding, the ideology of Marcuse media is of great significance to the issue of socialist ideology security in the new media era of our country. In order to conform to the new trend of media in the construction of socialist ideology, we must reform and innovate the media communication system, resist the infiltration of western ideology, fight for the right of international discourse, adhere to the people-oriented approach and promote the deep integration of the media.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：B712.59

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