中美商标法律制度的比较与启示

发布时间：2018-08-12 20:36

【摘要】：商标的本质以及中美两国商标法律制度的形成和发展过程表明,要切实保障我国企业在涉美经营活动中的商标权益,首先需要在国内以法律规范的形式明确规定商标的内涵、范围等实质性内容以及申请注册、争议处理、权利维护等程序性内容,同时结合实际不断发展完善成为系统、规范、完整的商标法律制度,使企业的商标权益在国内得到有效保护;其次,在涉美经营活动中,企业要充分了解和掌握自己所提供服务和销售商品目标区域(联邦或各州)的商标法律制度,包括其制定或修改时的社会背景、所反映的商标法律文化和观念及其变迁;最后,企业在涉美经营活动中严格遵守联邦和各州的商标法律制度的同时,也要学会灵活运用法律所赋予的各种权利或有利条件,最大限度地提升企业商标的影响力和商业价值。因此,我们有必要对中美两国的商标法律制度进行比较和分析,帮助我国企业正确认识和适应两者之间存在的差异,从而在涉美经营活动中更好地保护企业的商标权益。
[Abstract]:The essence of trademarks and the formation and development of the trademark legal systems in China and the United States show that in order to effectively protect the trademark rights and interests of Chinese enterprises in business activities involving the United States, it is necessary to clearly define the connotation, scope and other substantive contents of trademarks in the form of legal norms, as well as the procedures of applying for registration, handling disputes and safeguarding rights in China. Sex content, combined with the actual continuous development and improvement into a system, standardized, complete legal system of trademarks, so that the enterprise's trademark rights and interests in the domestic effective protection; Secondly, in the U.S. business activities, enterprises should fully understand and master their own services and sales of goods in the target area (federal or state) of the trademark legal system, package. Finally, while strictly observing the trademark laws and regulations of the Federation and the states, enterprises should also learn to use the rights or favorable conditions conferred by the laws flexibly to maximize the impact of the trademarks. Therefore, it is necessary for us to compare and analyze the trademark legal systems of China and the United States, so as to help Chinese enterprises correctly understand and adapt to the differences between the two, so as to better protect the trademark rights and interests of enterprises in the United States-related business activities.
【作者单位】：中国人民大学法学院;
【分类号】：D923.43;D971.2

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