驰名商标反淡化的法律规制研究

发布时间：2018-04-21 18:20

本文选题：驰名商标 + 反淡化　；参考：《清华大学》2015年硕士论文

【摘要】：知识经济时代的到来,带来了商标法的飞速发展,驰名商标的保护亦成为当务之急。经济的发展促使人们在挑选商品或服务时更倾向于选择享有较高商誉的驰名商标,驰名商标是高品质、好信誉的象征,其蕴藏着深厚的价值,是企业巨大的无形资产。这一巨大的商业价值在给商标权人创造财富的同时也引发了新的侵权行为,竞争者为了利用驰名商标的高知名度,故意实施淡化行为,损害和玷污驰名商标的商誉,削减其显著性,给商标权利人带来重大经济利益损失。在这种新情况下,如何突破传统商标保护理论,通过学习借鉴外国先进的淡化理论,总结我国近年来处理商标淡化案件的经验,发展我国反淡化立法,是我们的重大课题。文章通过三个章节来进行论述。第一章为引言,第二章开始具体阐述驰名商标返淡化的概况。驰名商标淡化是指减少、削弱驰名商标对商品或服务的显著性和识别性能力的行为,不论在驰名商标所有人和其他竞争者之间是否存在竞争关系或有混淆和误解可能性。淡化行为分为三种:弱化、丑化和退化,其中弱化是对既有联想的干扰,丑化是以负面联想取代在先的正面联想,退化是三种损害中最严重的,商标退化后不会再有识别功能。本章最后阐述了中国和美国反淡化立法的发展历史,希望通过了解美国反淡化的发展历程,结合我国国情,促进我国反淡化立法的发展。第三章从理论上分析驰名商标淡化行为。对驰名商标、商誉和显著性进行了深入论述。驰名商标是淡化行为的对象,商标显著性越高,越容易受到侵害,竞争者利用驰名商标的高知名度获取非法利益,因此保护商誉和显著性是保护驰名商标的重要目标。第四章是对我国反淡化法律构建的建议,首先要认识到商标反淡化的必要性,我国至今没有反淡化立法,但是市场上已经存在淡化行为,法官在审理案件时也运用了反淡化理论。同时,网络环境的复杂化使淡化行为的形式多样化,我们必须加强监管,积极应对。最后提出我国反淡化立法的建议,在借鉴他国理论和经验的同时,构建符合我国国情的驰名商标反淡化立法模式。
[Abstract]:With the coming of knowledge economy era, trademark law develops rapidly, and the protection of well-known trademark becomes an urgent matter. With the development of economy, people tend to choose well-known trademarks with high goodwill when they choose goods or services. Well-known trademarks are a symbol of high quality and good reputation, which contains profound value and is a huge intangible asset of an enterprise. This huge commercial value not only creates wealth for trademark owners, but also leads to new infringing acts. In order to make use of the high popularity of well-known trademarks, competitors deliberately carry out desalination acts to damage and tarnish the goodwill of well-known trademarks. Reduce its significance, to the owner of trademark rights to bring significant economic losses. In this new situation, how to break through the traditional trademark protection theory, learn from foreign advanced desalination theory, summarize the experience of dealing with trademark desalination cases in recent years in our country, and develop anti-desalination legislation in our country, is our important subject. The article is discussed in three chapters. The first chapter is the introduction, the second chapter begins to elaborate the general situation of well-known trademark dilution. Well-known trademark desalination refers to the behavior of reducing and weakening the salience and distinguishing ability of well-known trademark to goods or services, no matter whether there is a competitive relationship or confusion and misunderstanding between the owner of well-known trademark and other competitors. Dilution is divided into three types: weakening, ugliness and degradation, in which weakening is the interference to the existing association, negative association is replacing the first positive association with negative association, degradation is the most serious of the three kinds of damage, and there will be no recognition function after trademark degradation. At the end of this chapter, the author expounds the history of anti-desalination legislation in China and the United States, and hopes to promote the development of anti-desalination legislation in China through understanding the development course of anti-desalination legislation in the United States and combining the national conditions of our country. The third chapter theoretically analyzes the well-known trademark dilution behavior. Well-known trademark, goodwill and significance are discussed in depth. Well-known trademark is the object of desalination, the higher the significance of trademark, the more vulnerable to infringement, competitors use the well-known trademark to obtain illegal interests, so the protection of goodwill and salience is an important goal to protect well-known trademark. The fourth chapter is to our country anti-desalination law construction suggestion, first must realize the trademark anti-desalination necessity, our country has not had the anti-desalination legislation so far, but in the market already has the desalination behavior. The judge also applied the anti-dilution theory in the trial of the case. At the same time, the complexity of network environment makes the form of desalination diversified, we must strengthen supervision and actively deal with it. At last, the author puts forward the suggestion of anti-desalination legislation in our country, and constructs the legislation model of well-known trademark anti-desalination according to the national conditions of our country while learning from the theory and experience of other countries.
【学位授予单位】：清华大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

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